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Business Lessons from a Radical Industrialist Paperback – March 29, 2011
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He may be 'radical' but he's also a profit-seeking businessman. Ray has found a new path that's good for the planet and great for his business. --Andrew Winston, environmental strategist, author of Green Recovery and co-author of Green to Gold
If we had a lot more businessmen like Ray Anderson, the planet would be neither bankrupt or overheated. He is a hero, and this book makes clear why! --Bill McKibben, author of Deep Economy
We are in desperate need of hope, but if hope is to be credible and trustworthy, it has to walk a straight line. No one does this better than Ray Anderson. --Paul Hawken, author of The Ecology of Commerce, Natural Capitalism, and Blessed Unrest
Ray put everything he has built at his company on the line for what he believed and created a model of profitable sustainability and humanity. This tale of how and why is a great story. --Jonathan Lash, President, World Resources Institute
“Inspirational . . . Essential reading for anyone, whether lay, student, or practitioner, interested in business success today and in the environment.” ―Library Journal (starred review)
From the Author
My company, Interface, Inc., has just marked an important milestone - 10 years until our target year for Mission Zero, for zero environmental footprint, a goal for which we have set 2020 as our deadline. I'm immensely proud of Interface, and encouraged about our future.
You may be familiar with my story - the epiphany I experienced in 1994 when I read Paul Hawken's book, The Ecology of Commerce, seeking inspiration for a speech to a task force that was organizing at Interface to answer customer concerns about the environment. That change of world view led me down a road I had never imagined for myself or my petroleum-intensive company - eventually to get off oil.
Distancing ourselves from the wellhead requires that we re-imagine the antiquated, linear, take-make-waste industrial system of which we are all a part. And instead, to become part of a thoughtful, cooperative, cyclical system that mimics nature in the way that we design, source, manufacture, sell, install - and eventually reclaim and recycle - our products. This ambitious undertaking requires new technology, new inputs, new thinking. It is intensely complicated and, at the same time, completely liberating to think outside the traditional confines of design and manufacturing. Somewhere along the way, the idea that what we were doing was so right - so right, and so smart - emerged to propel us forward.
At Interface, this new way of thinking is working - our products are better than ever, our employees are more engaged than ever, customers are extraordinarily loyal; and, importantly, costs are down, not up, dispelling the myth that sustainability is expensive. That's the story you'll find in more detail in this book.
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Top Customer Reviews
I have been so impressed by what Ray and his company have achieved that I have the strong urge to write a book about it myself. I will use liberally the materials from all his publications and will present them in a way that would be easier for the general public, especially those from the business community, to read and understand.
I will also add a few chapters on how Ray's company, Interface, has inspired other companies to follow their example, notably Walmart. This demonstrates the Power of One, ie. how one individual, one company could make a major, disporportionate impact on the world.
It will be some time before my book will appear. In the meantime, I strongly recommend this book by Ray to anyone who wants to have a glimpse of what the corporations of the 21st century could become.
I am extremly greatful for the lessons Ray learned and taught others along the way. His message gives strong evidence that any and every business can be excellent stewards of the environment.
Most Recent Customer Reviews
The personal business success story is a great example to many exemplifying personal responsibility and the victory of the individual's ability to innovate and find solutions to... Read morePublished 11 months ago by JARAM, CT
Good Read. Sustainability is where all business needs to be striving for and Anderson Interface shows it can be done.Published 14 months ago by Dt3
As a former professor of management and sustainability, Anderson did it long before it was popular or fashionable. Read morePublished 17 months ago by Dale Fitzgibbons
Ray Anderson figured out how to make a LOT of money without destroying the world or doing anything dishonest. Is there only one of him in the business world today? Shameful.Published 24 months ago by Michael S.