Business Management for the Equine Industry (Kindle Edition)

by Sharon Eastwood (Author), Anne-Lise Riis Jensen (Author), Anna Jordon (Author)

Editorial Reviews

Product Description
Written by a team of consultants who combine modern business knowledge with decades of direct experience of working in the equine industry, this book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.

Part 2 (Management) goes on to deal with resource management and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

No other book applies a truly modern business approach to equine enterprise.

The Authors

Sharon Eastwood, Anne-Lise Riis Jensen and Anna Jordon work together at Dark Horse Consultancy, a team of equine business consultants offering a wide range of advice and services to the industry.

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Book Description
This book bridges the gap between modern business theory and equine business practice. After providing overviews of the equestrian industry and the livery sector as a detailed example, Part I (Assessing a Business) sets out how to access the business environment, externally, competitively and with regard to its internal resources.Part 2 (Management) goes on to deal with resource management, and how to go about strategic planning and marketing, concluding with an overall Business Plan. Part 3 sets out a series of case histories to illustrate the principles as discussed in Part 1 and 2.

See all Editorial Reviews

Product Details

• Format: Kindle Edition
• Print Length: 168 pages
• Simultaneous Device Usage: Up to 4 simultaneous devices, per publisher limits
• Publisher: Wiley-Blackwell; 1 edition (December 27, 2005)
• Sold by: Amazon Digital Services
• Language: English
• ASIN: B000V28AI6
• Average Customer Review: No customer reviews yet. Be the first.
• Amazon.com Sales Rank: #127,132 in Kindle Store (See Bestsellers in Kindle Store)

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