The importance of business management for the hairdressing, beauty and holistic therapy student has been recognized by all awarding bodies who now require a competent performance in management skills and a thorough knowledge of the day-to-day running of a business as well as a high standard in practical skills.
The hair and beauty industry requires all students and postgraduates to be aware of the importance of marketing a business, selling treatments and products to the consumer and effectively maintaining and increasing client numbers in a constantly expanding market.
This book, which has been adapted for the business management section of the author's best-selling Beauty Therapy Fact File, provides a useful guide for postgraduate therapists, hairdressers and salon owners who wish to update their management knowledge and skills. It is also invaluable to hairdressers and therapists who are already in a supervisory position who are seeking promotion or wishing to establish their own business.
The chapters are presented in a practical and concise way to enable students to find information quickly.
This book, which has been adapted from the business management section in the author's best-selling Beauty Therapy Fact File, provides a useful guide for postgraduate therapists, hairdressers and salon owners who wish to update their management knowledge and skills. It is also invaluable to hairdressers and therapists who are already in a supervisory position who are seeking promotion or wishing to establish their own business.
The chapters are presented in a practical and concise way to enable students to find information quickly and easily.
This book is essential reading for all students working towards NVQ and SVQ Levels 2 and 3, SCOTVEQ Higher National Certificates and Diplomas and BTEC National and Higher Diplomas for CGLI, VAI, BTEC, ITEC, CIBTAC and CIDESCO awarding bodies.
Susan Cressy has been teaching business management to students for six years. Her industrial experience in management started early on in her career when two years after leaving college she was promoted to a managerial position running a health club for a large hotel group. This was followed by a management position working with internationally renowned hairdress Pierre Alexandre. Having established her own business, which she ran for ten years, Susan Cressy is currently running her own beauty consultancy and lecturing at South Trafford College, Manchester.
The hair and beauty industry requires all students and postgraduates to be aware of the importance of marketing a business, selling treatments and products to the consumer and effectively maintaining and increasing client numbers in a constantly expanding market.
This book, which has been adapted for the business management section of the author's best-selling Beauty Therapy Fact File, provides a useful guide for postgraduate therapists, hairdressers and salon owners who wish to update their management knowledge and skills. It is also invaluable to hairdressers and therapists who are already in a supervisory position who are seeking promotion or wishing to establish their own business.
The chapters are presented in a practical and concise way to enable students to find information quickly.
This book, which has been adapted from the business management section in the author's best-selling Beauty Therapy Fact File, provides a useful guide for postgraduate therapists, hairdressers and salon owners who wish to update their management knowledge and skills. It is also invaluable to hairdressers and therapists who are already in a supervisory position who are seeking promotion or wishing to establish their own business.
The chapters are presented in a practical and concise way to enable students to find information quickly and easily.
This book is essential reading for all students working towards NVQ and SVQ Levels 2 and 3, SCOTVEQ Higher National Certificates and Diplomas and BTEC National and Higher Diplomas for CGLI, VAI, BTEC, ITEC, CIBTAC and CIDESCO awarding bodies.
Susan Cressy has been teaching business management to students for six years. Her industrial experience in management started early on in her career when two years after leaving college she was promoted to a managerial position running a health club for a large hotel group. This was followed by a management position working with internationally renowned hairdress Pierre Alexandre. Having established her own business, which she ran for ten years, Susan Cressy is currently running her own beauty consultancy and lecturing at South Trafford College, Manchester.
