Qty:1
  • List Price: $264.00
  • Save: $33.00 (13%)
Only 7 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Business Market Managemen... has been added to your Cart
+ $3.99 shipping
Used: Good | Details
Sold by C&B Sales
Condition: Used: Good
Comment: Used book in good condition. May be ex-library. Cover is a in great condition. No highlighting noted. Ships within one business day with tracking!
Access codes and supplements are not guaranteed with used items.
Sell yours for a Gift Card
We'll buy it for $24.87
Learn More
Trade in now
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See all 2 images

Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) Hardcover – June 15, 2008

ISBN-13: 978-0136000884 ISBN-10: 0136000886 Edition: 3rd

Buy New
Price: $231.00
30 New from $111.56 29 Used from $55.00
Amazon Price New from Used from
Hardcover
"Please retry"
$231.00
$111.56 $55.00
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

$231.00 FREE Shipping. Only 7 left in stock (more on the way). Ships from and sold by Amazon.com. Gift-wrap available.

Frequently Bought Together

Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) + Market-Based Management (6th Edition) + Marketing Management (14th Edition)
Price for all three: $607.35

Buy the selected items together

NO_CONTENT_IN_FEATURE

Best Books of the Year
Best Books of 2014
Looking for something great to read? Browse our editors' picks for 2014's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Product Details

  • Hardcover: 496 pages
  • Publisher: Prentice Hall; 3 edition (June 15, 2008)
  • Language: English
  • ISBN-10: 0136000886
  • ISBN-13: 978-0136000884
  • Product Dimensions: 7 x 0.9 x 9.6 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #785,611 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." -- Philip Kotler "The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." -- Professor Mary F. Hazeldine, Georgia Southern University

From the Back Cover

 


Important Information

Ingredients
Example Ingredients

Directions
Example Directions

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

2.0 out of 5 stars
5 star
0
4 star
1
3 star
0
2 star
0
1 star
2
See all 3 customer reviews
Share your thoughts with other customers

Most Helpful Customer Reviews

8 of 11 people found the following review helpful By Nasus A. on May 1, 2009
Format: Hardcover
This is the worst textbook that I have ever used. Incredibly boring- great if you have insomnia. The language, examples, and diagrams are all dry and uninteresting. Many of the key words are not defined well and there is no glossary for clarification. The summary at the end of each chapter is brief and does not contain any helpful tools, such as review questions or a list of keywords from the chapter. In short, this book needs to be completely overhauled- or thrown out the window.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
4 of 6 people found the following review helpful By Mark Louis Uhrich on September 13, 2009
Format: Hardcover
The authors do focus on an important topic - that of creating value to the customer. However, as a book on B2B marketing, the book is way off the mark. It is very analytical and research oriented (on its one specific topic). It is very narrow and does not at all relate to the realities of B2B marketing in practice.

The title needs to be changed and clarified.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
Format: Hardcover Verified Purchase
regarding the content it is really good and instructive.
the price is set a bit to high in my opinion...
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?