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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) Hardcover

ISBN-13: 978-0136000884 ISBN-10: 0136000886 Edition: 3rd

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Business Market Management: Understanding, Creating, and Delivering Value (3rd Edition) + Marketing Management (14th Edition)
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Product Details

  • Hardcover: 496 pages
  • Publisher: Prentice Hall; 3 edition (June 15, 2008)
  • Language: English
  • ISBN-10: 0136000886
  • ISBN-13: 978-0136000884
  • Product Dimensions: 9.2 x 7.3 x 0.9 inches
  • Shipping Weight: 1.9 pounds (View shipping rates and policies)
  • Average Customer Review: 2.0 out of 5 stars  See all reviews (3 customer reviews)
  • Amazon Best Sellers Rank: #70,044 in Books (See Top 100 in Books)

Editorial Reviews

Review

"If you want to understand and manage business markets, there is no better source than Anderson and Narus. Their first-hand experience and insight have created the gold standard' book. The new edition adds fascinating material on customer value management and the role of branding in business markets." -- Philip Kotler "The students liked the book very much because it has a good managerial base. Even students who had taken me at the undergraduate Business Marketing class found the material very interesting and very managerially oriented." -- Professor Mary F. Hazeldine, Georgia Southern University

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6 of 9 people found the following review helpful By Nasus A. on May 1, 2009
Format: Hardcover
This is the worst textbook that I have ever used. Incredibly boring- great if you have insomnia. The language, examples, and diagrams are all dry and uninteresting. Many of the key words are not defined well and there is no glossary for clarification. The summary at the end of each chapter is brief and does not contain any helpful tools, such as review questions or a list of keywords from the chapter. In short, this book needs to be completely overhauled- or thrown out the window.
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Format: Hardcover Verified Purchase
regarding the content it is really good and instructive.
the price is set a bit to high in my opinion...
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3 of 5 people found the following review helpful By Mark Louis Uhrich on September 13, 2009
Format: Hardcover
The authors do focus on an important topic - that of creating value to the customer. However, as a book on B2B marketing, the book is way off the mark. It is very analytical and research oriented (on its one specific topic). It is very narrow and does not at all relate to the realities of B2B marketing in practice.

The title needs to be changed and clarified.
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