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Business Marketing: Connecting Strategy, Relationships, and Learning (McGraw-Hill/Irwin Series in Marketing) Hardcover – January 21, 2005

ISBN-13: 978-0072865783 ISBN-10: 0072865784 Edition: 3rd

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Product Details

  • Series: McGraw-Hill/Irwin Series in Marketing
  • Hardcover: 720 pages
  • Publisher: McGraw-Hill/Irwin; 3 edition (January 21, 2005)
  • Language: English
  • ISBN-10: 0072865784
  • ISBN-13: 978-0072865783
  • Product Dimensions: 10.2 x 8.4 x 1.2 inches
  • Shipping Weight: 3.3 pounds
  • Average Customer Review: 3.3 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #216,546 in Books (See Top 100 in Books)

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Customer Reviews

3.3 out of 5 stars
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Most Helpful Customer Reviews

5 of 5 people found the following review helpful By A. Stanzel on November 15, 2010
Format: Hardcover Verified Purchase
Imagine you are 8 years old again visiting a brand new theme park. As you walk up to the gates gleaming with excitement, the doors creak open, and instead of a theme park there is a dry, desolate desert of cement. That is exactly how this book feels. Marketing in the modern era shouldn't be boring, yet this book has successfully make a thrilling topic as dry as toast in August, and just as non-palettable.

At least the previous edition had some color, this edition is completely monochromatic. I can only imagine how delightful the fifth edition will be in pure black and white.
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12 of 16 people found the following review helpful By Ivar Thordal on May 10, 2003
Format: Hardcover
To high price for the basic marketing the book contains - written with way to many words. As a student I dislike wasting time reading more than I need and pay for more than I get.
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By Kameliya Doncheva on June 13, 2014
Format: Hardcover Verified Purchase
Very helpful. The price is little high to be honest... but if you find an used copy it is not terrible. Otherwise the textbook is pretty legit
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By Zanna on September 20, 2013
Format: Hardcover Verified Purchase
good condition and cheap! what more can you want. This is the way to go. Rent your books, don't buy!!
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By Brian McCarron on July 14, 2013
Format: Paperback Verified Purchase
I am in an online business marketing class this summer, and needed this Business Marketing book, specifically the fourth edition, for my class. Both the picture and the description state that this is the fourth edition, by Dwyer and Tanner. Upon receiving the book in the mail, I find that it is a second edition book from the University of Toledo, with many chapters removed. And like I said, being in an online class, you really don't have time to wait when assignments are due. This purchase was very misleading, and I would recommend everyone go somewhere else that can verify they have the correct book you need.
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