Business Marketing, 4e is targeted at the undergraduate Business Marketing course to students who want to succeed in business to business marketing. This edition combines a theory-driven yet hands-on approach to show students how to make profitable and quality business marketing decisions. This well known text introduces the concepts of marketing to businesses and stresses the importance of customer relationship and knowledge management.
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Most Helpful Customer Reviews
12 of 15 people found the following review helpful:
1.0 out of 5 stars
looks great - but is not functional,
By Ivar Thordal (Norway) - See all my reviews
This review is from: Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover)
To high price for the basic marketing the book contains - written with way to many words. As a student I dislike wasting time reading more than I need and pay for more than I get.
2 of 2 people found the following review helpful:
2.0 out of 5 stars
Easily the most boring marketing books ever written,
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This review is from: Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover)
Imagine you are 8 years old again visiting a brand new theme park. As you walk up to the gates gleaming with excitement, the doors creak open, and instead of a theme park there is a dry, desolate desert of cement. That is exactly how this book feels. Marketing in the modern era shouldn't be boring, yet this book has successfully make a thrilling topic as dry as toast in August, and just as non-palettable.At least the previous edition had some color, this edition is completely monochromatic. I can only imagine how delightful the fifth edition will be in pure black and white.
5.0 out of 5 stars
Well written by people who know business marketing!,
By Larry Muller (VIENNA, WV, US) - See all my reviews
This review is from: Business Marketing: Connecting Strategy, Relationships, and Learning (Hardcover)
I am a professor of business who chooses a textbook carefully. My focus is on well written material authored by people who have performed the tasks themselves. This text is one of the best. It is a superior business marketing introductory text with good supporting material. Business marketing covers a lot of new information for the young marketing student. These authors do an excellent job balancing what material is discussed and the depth they cover each of the subjects. I believe both the teacher and the students will enjoy the book. Buying the textbook from Amazon.com is far cheaper than the typical college bookstore. I recommend Amazon.com to all my students.
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