Customer Reviews

Business Marketing: Connecting Strategy, Relationships, and Learning

5 star:		(2)
4 star:		(1)
3 star:		(0)
2 star:		(1)
1 star:		(1)

 

 

To high price for the basic marketing the book contains - written with way to many words. As a student I dislike wasting time reading more than I need and pay for more than I get.

Imagine you are 8 years old again visiting a brand new theme park. As you walk up to the gates gleaming with excitement, the doors creak open, and instead of a theme park there is a dry, desolate desert of cement. That is exactly how this book feels. Marketing in the modern era shouldn't be boring, yet this book has successfully make a thrilling topic as dry as toast in August, and just as non-palettable.

At least the previous edition had some color, this edition is completely monochromatic. I can only imagine how delightful the fifth edition will be in pure black and white.

I am a professor of business who chooses a textbook carefully. My focus is on well written material authored by people who have performed the tasks themselves. This text is one of the best. It is a superior business marketing introductory text with good supporting material. Business marketing covers a lot of new information for the young marketing student. These authors do an excellent job balancing what material is discussed and the depth they cover each of the subjects. I believe both the teacher and the students will enjoy the book. Buying the textbook from Amazon.com is far cheaper than the typical college bookstore. I recommend Amazon.com to all my students.

The book arrived ahead of schedule. Condition of the book was remarkable for being a used product. I would purchase a book from them if I had another chance.

The book came in a timely manner. There was some underlining in the book so it was not like new but it was in good decent shape and definitely usable.