Most helpful positive review
26 of 28 people found the following review helpful
First-rate Guide to Survival in the Music Business
on December 3, 1999
This excellent book is worth many times the purchase price. The average would-be professional musician, songwriter, or recording entrepreneur will require several lifetimes to use all the information it contains. "You don't get what you deserve," the great jazz drummer Roy Haynes once said. "You get what you negotiate." Knowing what this book teaches, you are armed with the facts concerning every conceivable aspect of surviving in the labyrinthine -- and sometimes treacherous -- world of music. Lathrop and Pettigrew are both seasoned music-business professionals whose credits range from the World Wide Web to various colleges and universities, as well as advertising and marketing companies and publicity campaigns for such spectacularly successful acts as ZZ Top and the Allman Brothers Band. Among the topics they cover are song writing, recording, publishing, promotion, advertising, and many different approaches to marketing, including sheet music, radio, film, television, and live performance. They even tell you in detail how to set up and use a Web Site. An additional lagniappe is the book's section of interviews with such veterans as Bruce Iglauer of Alligator Records, a leading blues label. Highly recommended.