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Business Marketing Strategy: Cases, Concepts and Applications (Hardcover) Hardcover – December 31, 1994

ISBN-13: 978-0256169119 ISBN-10: 025616911X
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Product Details

  • Series: Mcgraw Hill/Irwin Series in Marketing
  • Hardcover: 864 pages
  • Publisher: Richard D Irwin (December 31, 1994)
  • Language: English
  • ISBN-10: 025616911X
  • ISBN-13: 978-0256169119
  • Product Dimensions: 1.5 x 8 x 9.8 inches
  • Shipping Weight: 3.4 pounds
  • Amazon Best Sellers Rank: #3,275,991 in Books (See Top 100 in Books)

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