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3 Reviews
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Average Customer Review
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4 of 5 people found the following review helpful:
4.0 out of 5 stars
Don't be fooled by the cliche title--This is a good book
I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book. What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management. Contains tables, worksheets, and case studies.
Published on May 14, 1998
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3 of 9 people found the following review helpful:
2.0 out of 5 stars
This Creating a Community Concept, It's Soft & Out of Date
My best advice for anyone even thinking about buying this book is .... click on and delete the wasteful and useless business concepts this book presents. Hunter and crowd are out of date and way out of touch with sound business reality.
Published on May 22, 1998
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4 of 5 people found the following review helpful:
4.0 out of 5 stars
Don't be fooled by the cliche title--This is a good book,
By A Customer
This review is from: Business To Business Marketing (Hardcover)
I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book. What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management. Contains tables, worksheets, and case studies.
5 of 7 people found the following review helpful:
4.0 out of 5 stars
Good resource guide for Industrial Marketeers,
By A Customer
This review is from: Business To Business Marketing (Hardcover)
This book is worth adding to your library - while Hunter et al. do not bring a lot of new insights, they do a superior job of integrating concepts with tactics - I like their use of graphics and charts - this book was an easy read - and my copy was dog eared all over the place - a must have for todays Industrial marketing professionals.
3 of 9 people found the following review helpful:
2.0 out of 5 stars
This Creating a Community Concept, It's Soft & Out of Date,
By A Customer
This review is from: Business To Business Marketing (Hardcover)
My best advice for anyone even thinking about buying this book is .... click on and delete the wasteful and useless business concepts this book presents. Hunter and crowd are out of date and way out of touch with sound business reality.
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Most Helpful First | Newest First
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Business To Business Marketing by Victor L. Hunter (Hardcover - July 11, 1997)
Used & New from: $0.01
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