Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful [Paperback]

Cherie M. Sohnen-Moe (Author), Cherie Sohnen-Moe (Author)

Book Description

ISBN-10: 0962126543 | ISBN-13: 978-0962126543 | Publication Date: December 28, 1997 | Edition: 3rd

This best-selling business manual for massage therapists and body workers is now in its Third Edition. Fully updated and revised, the manual covers the major aspects of building and maintaining a successful practice. It introduces practical yet innovative methods to increase profits, develop a strong customer base, and enhance communications with clients. Topics include marketing, client retention, professionalism, referrals, business planning, insurance billing, ethics, and time-management, designing promotional material, networking and more. The book includes numerous charts and checklists, as well as reproducible business forms. Information on other helpful resources is provided along with contact information for major health care professional associations, business organizations and independent living resources.

Editorial Reviews

Review

Business Mastery is more than a book, it is an entire course that would benefit anyone planning/ running a business. -- Reflexology Digest, April, 1998

Business Mastery3 is well written, informative and lively. Whether starting, evaluating or enhancing a practice, it's an ideal office companion. -- Somatics, Summer, 2000

Following the steps and principles in Business Mastery3 gives readers insights and abilities to attain excellence and long-term careers. -- Massage Therapy Journal, Spring, 1999

Whatever the business, this book starts with your feet firmly planted in self-awareness and your dream drawn in detail. -- Massage Magazine, March/April, 1999

From the Publisher

You can have an enjoyable, profitable fulfilling career without sacrificing your values. For the past decade,Business Mastery3 has supported business owners in all realms to reach new levels of success.

This book is written specifically for health care professionals. If you are a massage therapist, chiropractor, counselor, esthetician, social worker, acupuncturist, homeopath, Rolfing  practitioner, nutritionist, naturopath, Reiki practitioner, psychiatrist, Polarity therapist, physician, aromatherapist, personal trainer, reflexologist, physical therapist, or a practitioner of any of the numerous allied health care professions, this book is for you!

Business Mastery3 is also endorsed by other business owners. Many people embrace the principles and holistic approach to life and business that is the foundation of this book.

Tremendous shifts are occurring in the wellness industry and are reflected in this edition which is broader in scope than previous editions. The marketing chapter is greatly expanded, the practice management chapter has been split into several chapters; plus there are two new chapters: Conscious Business and Therapeutic Communications. We've added more than 200 new pages of material, including samples of ads, promotional materials, and contracts. In addition, the forms have been updated and the layout revamped. We hope you find this edition even more useful and fun to use. We were unable to include specific examples for each type of practiceùotherwise this book would have contained many thousands of pages. It's our hope that everyone can easily relate to the examples provided.

Business Mastery3 covers the major aspects of building and maintaining a successful practice. You may find that you only need to concentrate on certain sections of this book depending on your business experience and the degree of clarity you possess. Some of the topics may not be relevant to you now, and may become so in the future. These business skills are fundamental to your successùwhether you work for someone else or are self-employed. It's beyond the scope of this book to thoroughly educate you in all of these areas. Some skills are extremely difficult to illustrate in a book (such as the delivery components in public speaking). Other topics such as insurance reimbursement may require several books to cover procedures and codes. And scores of books can be found on communication skills. The intent here is to convey the fundamentals for business success and to familiarize you with the other principles and skills so that you can appropriately decide which areas you want or need to pursue.

We welcome any comments you may have about the content, style or layout of this book. We will do our best to incorporate your suggestions in subsequent editions of Business Mastery3

We wish you great happiness, health, prosperity, success and balance!

See all Editorial Reviews

Product Details

• Paperback: 448 pages
• Publisher: Lippincott Williams & Wilkins; 3rd edition (December 28, 1997)
• Language: English
• ISBN-10: 0962126543
• ISBN-13: 978-0962126543
• Product Dimensions: 10.8 x 8.3 x 0.9 inches
• Shipping Weight: 2.2 pounds
• Average Customer Review: 4.3 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #258,750 in Books (See Top 100 in Books)
  • #49 in Books > Medical Books > Administration & Medicine Economics > Health Care Administration
  • #68 in Books > Medical Books > Allied Health Professions > Chiropractic

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Customer Reviews

Most Helpful Customer Reviews

36 of 37 people found the following review helpful:

5.0 out of 5 stars An invaluable reference guide., July 4, 2000

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful (Paperback)

Now in a thoroughly updated and expanded third edition, Cherie M. Sohnen-Moe's Business Mastery is an invaluable reference guiding allied health professional towards successfully creating, operating and managing a business with integrity and profitability. Of special note are two new chapters on Therapeutic Communications and Conscious Business. Business Mastery is enhanced with numerous illustrations, charts, checklists, ad samples, promotional materials examples, and contracts, plus thirty reproducible business forms. Also included are sections of professionalism, ethics, client retention, designing promotional material, referrals, planning, marketing, insurance billing, finding a location, time management, networking, diversification, and self management. Business Mastery is a complete, single volume, indispensable instructional manual and reference for novice health care providers seeking to establish their business or service with competency, practicality, and entrepreneurial success.

26 of 27 people found the following review helpful:

5.0 out of 5 stars Practical to own if you are clueless to business in bodywork, August 16, 2001

By 

Joyce Azukas (Lindenhurst, NY United States) - See all my reviews

This review is from: Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful (Paperback)

If you have never owned a business but wanted to and think that this is something that you are ready to do. Business Mastery is the perfect place to start. It contains all the information that you need to know to get started and become successful. Make sure you start from page one and read all the way through. There is so much information. I have been in business a long time and if I only knew then what I know now, I would have been happier sooner. This book is like a journey of knowledge laid out for you to grasp as you need the information in it. Right down to all the forms that you may need. It is my business bible. I have reffered to it time and time again. You won't be dissapointed.

18 of 18 people found the following review helpful:

4.0 out of 5 stars Essential business primer for a new healthcare professional, July 15, 1999

By A Customer

This review is from: Business Mastery : A Guide for Creating a Fulfilling, Thriving Business and Keeping It Successful (Paperback)

While bookstore browsing, this book literally jumped off the shelf at me. I wondered why a book entitled "Business Mastery" was in the health section; after I flipped through, I knew the reason. It is geared towards new health care professionals, either in school or new graduates, and also is of value to experienced professionals, as myself.

This is more a handbook on how to get in touch with what you want out of a private practice, and how to make it materialize. The first section is an excellent right-brained exercise in gathering left-brained materal to transform into a business plan.

As an experienced physician with an established practice, I found some useful techniques to renew my practice focus. I have since used the book as a basic text in a business class for new health care professionals, and in consulting new professionals wanting to build a large, successful practice.