Q & A with Tim Clark, author of Business Model You
What inspired you to write Business Model You?
One day, on a whim, I decided to use the Business Model Canvas to diagram my career in the form of a "personal business model." The experience floored me, and I thought, well, if this helped me, it should help a lot of other people, too.
Who is this book for?
The book is for anyone who's keen to rethink how they work. It's especially helpful for people like me, who've long lacked a logical way to conceptually frame their careers.
What sets Business Model You apart from other career books?
BMY is the first book to apply a business model description, analysis, and innovation methodology to individuals. Other books exhort readers to think of themselves as "one-person enterprises" and "startups." BMY provides a specific method for doing so.
What is the one thing you hope readers get out of reading Business Model You?
I hope readers absorb BMY's career-tweaking methodology--it's something they'll find useful for the rest of their lives.
How has the response been to the book so far from readers?
Readers worldwide tell me they're delighted with BMY. The book is now slated for release in 11 languages besides English. It's wonderful knowing that the approach resonates globally.
'For customers who want an innovative and fun book on how to create a business model for their life and career'. The Bookseller, 16th December 2012 'It's not often that you come across a truly innovative, well-designed book. This is one...If you're in a career quandary, pick up a copy...this is guaranteed to kick start you into action.' (Management Today, June 2012) '...entertaining, thought provoking and, I suspect, effective...There are numerous helpful, insightful and very interesting exercises to help with the development process' (Financial Adviser, 30th August 2012)