9 of 9 people found the following review helpful:
5.0 out of 5 stars
ID your business concept (model), maximize its strategy for profitability, and then write a biz plan (action steps) to create it, October 28, 2007
This review is from: Business Models Made Easy (Paperback)
I loved this book. It is short, simple, but it gets its points across. It is about the business startup process: From concept, to plan, to building. The goal of this book was to show the reader:
1. What a business concept or model is.
2. Explain how to evaluate a business concept so it can realistically make good money.
3. How to write a business plan in order to build the business concept or model.
A good business concept or model will rate favorably regarding the following 6 criteria (Debelak, page 4):
1. Acquire high value customers - favorable condition: without spending a lot of money
2. Offer significant value to customers - favorable condition: having a significant value to customers - favorable condition: having a significant competitive advantage.
3. Deliver products or services with high margins - favorable condition: with high quality and few opportunities for error.
4. Provide for customer satisfaction - favorable condition: service and training, if needed, provided by someone else.
5. Maintaining market position - favorable condition: market position is protected or a steady stream of new products or services can be maintained.
6. Funding the business - favorable condition: investments reasonable for market size and risk both for startup costs and for market maintenance.
As I read this book I thought the author did a wonderful job explaining what a business model was, how to diagram one, and how to evaluate the diagram in terms of soundness and profitability using the six criteria listed herein above. Chapter 3 was good because it outlined business models for 18 different companies. Chapter 9 was great because it examined the analysis process for all three generic types of companies: retail, manufacturing, and services. And Chapter 10 was great because it tied the Business Concept (business model) idea to the Business Plan (action steps) idea that is necessary to actually convert the model into reality.
Why is this such a good book? Because you should want to develop a winning business model BEFORE you write your business plan. You can start a business that can only hope to make minimal profits. Or you can start a business that can make loads of profits. Without understanding the business model behind your startup BEFORE you start it you won't know what kind of profits you will be working for. And you should care a lot about what kind of profits you are going to work for when considering the effort you have to put out in order to research and write the business plan and actually start the business by following the plan. 5 stars!
PS. What I don't understand is why the plethora of business plan books on the market today have not covered business models as well as business plans? The two subjects are intimately related and understanding models is integral to write a plan that will produce a profitable company.
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1 of 1 people found the following review helpful:
2.0 out of 5 stars
basic book, November 8, 2008
This review is from: Business Models Made Easy (Paperback)
I just got the book, but I found that it is bit basic. If you are Business School Graduate, I think its not for you. the book is simple and good for small business starting, not for medium businesses.
I recommend it for you if you like to start ur small business that has low risk.
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5.0 out of 5 stars
A comprehensive and absolutely applicable book, November 13, 2008
This review is from: Business Models Made Easy (Paperback)
The book is an excellent book for everyone independently of the educational background. It is comprehensive and absolutely applicable to any kind of industry. The author has done an excellent work because he gives very simple all these things which everyone must know about how to assess and create a business model,leading you step by step to make a business plan.
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