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Business Models: A Strategic Management Approach Paperback – August 22, 2003

ISBN-13: 978-0072883640 ISBN-10: 0072883642 Edition: 1st

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Product Details

  • Paperback: 456 pages
  • Publisher: McGraw-Hill/Irwin; 1 edition (August 22, 2003)
  • Language: English
  • ISBN-10: 0072883642
  • ISBN-13: 978-0072883640
  • Product Dimensions: 8 x 0.6 x 9.9 inches
  • Shipping Weight: 1.6 pounds
  • Average Customer Review: 4.2 out of 5 stars  See all reviews (4 customer reviews)
  • Amazon Best Sellers Rank: #1,044,823 in Books (See Top 100 in Books)

Customer Reviews

4.2 out of 5 stars
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Most Helpful Customer Reviews

Format: Paperback
Early in this book the author tells us that business models are about making money. They are sometimes called business concepts or profit models. The author warns us to not confuse revenue models with business models. Revenue models are merely a part of a business model and describe how revenues are obtained, i.e., advertising, auction, markup, production, or subscription. On the other hand, business models are described by answering the following 5 questions:

1. What product are you going to make or what service are you going to provide? And how will you do it?
2. How will you generate revenues from what you make or provide? (revenue model) And how will you market what you have to offer?
3. What are your costs?
4. How will you price it?
5. Why will customers use you (or keep using you) rather than your competitors?

Business models are usually not all that hard to document. Take any store on the main street, in which you live and answer the above 5 questions about that company. Many of the answers can be found just by looking at the store while walking down the street. And some of the answers will require a little investigation or research. But the pieces of the puzzle will fit together not too long after the project was started. And what you will have is a diagram of an existing business at a specific point in time making a certain profit on a certain amount of gross sales.

Once armed with the documented business models for the competitors in the market you want to start your business, then you are in a position to create a business model for your new business so it will be able to compete with those competitors.
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1 of 3 people found the following review helpful By Shamir Yanay on October 4, 2007
Format: Paperback Verified Purchase
The book presents an overarching attitude to business strategy in a way that makes perfect sense.
This book is one of the very few publications dealing directly with the issues and concepts of Business-Model and served as a useful research source for my master thesis.
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9 of 17 people found the following review helpful By Charlie Chung on September 14, 2003
Format: Paperback
I read this book recently, just after my first year in business school. It provided a tremendous capstone to all of the major core fields here and integrates them naturally in the context of how a business should be looked at. There is a great deal of information compressed into these chapters, with a wide review of current thinking.
I will unquestionably value this as a reference to remind me of the powerful lessons learned at b-school......
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0 of 5 people found the following review helpful By Frank Weatherbee on June 8, 2008
Format: Paperback
Fast and in great shape. Well done. I will gladly buy from this seller again.

Frank
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