Business Networking: Shaping Collaboration Between Enterprises [Hardcover]

Hubert Österle (Author), Elgar Fleisch (Author), Rainer Alt (Author)

Book Description

Publication Date: January 25, 2001

This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It formulates key success factors and management guidelines which are developed in close co-operation between research and practice.

Editorial Reviews

From the Back Cover

Electronic commerce, supply chain management, customer relationship management, and other forms of Business Networking will fundamentally change the way business will be conducted in the information age. We will see close collaboration between processes of different enterprises, and above all, new enterprises and new processes. Business Networking offers exceptional opportunities for fast innovators and harbors fundamental risks for slowpokes. Business Networking proposes a process-oriented model for Business Networking and the concept of networkability to develop realistic strategies for managing enterprise relationships in the Internet economy. It is written to serve academic and professional audiences and formulate key success factors and management guidelines. All ideas were developed in close cooperation of research and practice and are documented in numerous original case examples.

Product Details

• Hardcover: 414 pages
• Publisher: Springer; 2nd rev. and extended ed. edition (January 25, 2001)
• Language: English
• ISBN-10: 3540413510
• ISBN-13: 978-3540413516
• Product Dimensions: 9.3 x 6 x 1.1 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 4.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,499,416 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

4.0 out of 5 stars Good Balance for Business Managers and Academics/Students, September 17, 2001

By A Customer

This review is from: Business Networking: Shaping Collaboration Between Enterprises (Hardcover)

Osterle, Fleisch, and Alt's have crafted a comprehensive study about how enterprises can achieve "networkability" in their book, "Business Networking". The concept of "networkability" or the ability to establish efficient business relationships among internal and external resources is explored in four parts through the use of case studies and primary research culled from experiences in "Competence Centers". The highlight of the book for business managers is the section on Key Success Factors for Business Networking Systems - a section that builds upon the first three parts of the book and ties all the key lessons together. Moreover, it is here that the authors conclude that Business Networking relies on sophisticated IT and explains how a critical mass of partners facilitates networkability. Research data contained in the book is appropriately documented and there are plenty of schematics and tables to help solidify key points throughout the text. The book certainly succeeds as an academic text (and it may become required reading in some business school classes), but for more general audiences of business managers, the book plods along in certain sections explaining nuts and bolts - laying the groundwork - necessary to comprehend the key success factors.