The Small Business Owner's Handbook to Search Engine Optimization is ideal for small business owners who want to learn an efficient and effective process for dramatically improving their Web site's search engine rankings and doubling their site's monthly unique visitors. Guaranteed! Stephen Woessner, of the University of Wisconsin-La Crosse Small Business Development Center, is a search engine optimization (SEO) expert. But more importantly, Woessner has owned four businesses and understands the significant time and cash constraints faced by business owners every day. Because of this, Woessner placed increasing efficiency and effectiveness at the core of the 15-steps allowing a business owner to maximize results in as little time as possible. A business owner does not need to know technical skills, like Web programming, to be successful at SEO. Instead, business owners will rely on their marketing skill and the ability to think like their customers and prospects, versus an ability to write HTML or other form of Web programming. Business owners will learn how to select keywords that are proven performers, blend the keywords into site content, boost site popularity, and more. Woessner explains with precision how business owners can use SEO to achieve measurable results. This practical and tactical guide includes a free SEO toolkit and other valuable resources that will help business owners increase the return on investment generated by their Web sites. Business owners will also receive a detailed blueprint with specific checklists to follow throughout the 15-step process. Lastly, this book can also serve as an excellent resource to business owners who are considering outsourcing their SEO work to a third-party. Developing a working knowledge of the 15-step process will make any business owner a more informed consumer. This book is also an ideal resource for marketing and advertising agency professionals who want to expand their services and need to develop a proficiency in SEO as efficiently and effectively as possible.
Stephen Woessner can be found online at www.seotrainingproducts.com. He works for the University of Wisconsin-La Crosse Small Business Development Center. Stephen has 15 years of experience (13 from the private-sector) in Web strategy development, search engine optimization (SEO), marketing, sales, market research, and strategic planning.
He has consulted with literally hundreds of clients on the development of Web sites and online promotional strategies. Stephen has significant experience in driving more traffic to a Web site and then converting the additional traffic into revenue.
As the director of marketing services for a major marketing agency, Stephen led the development of an SEO model. Stephen implemented the model on client Web sites with impressive results. Often times a client's Google rankings improved to Top 10 positions or better.
Stephen is the author the book entitled: The Small Business Owner's Handbook to Search Engine Optimization: Increase Your Google Rankings, Double Your Site Traffic...In Just 15 Steps. Guaranteed!
Learn more at www.seotrainingproducts.com including a complete schedule for his live SEO classes at various universities like University of Wisconsin-Madison and Bowling Green State University.
