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This is exactly what it feels like after reading this book.
If my husband, a musician, who is as far removed from the world of "paradigms" and "synergies" as you can be appreciates and "gets" this book, then so will you.
For those people that already write in a plain concise style, this book is a very entertaining review of business writing nonsense.
I like the way Brian Fugere explains things. Provocative, disturbing but so true....Published 4 months ago by @SDroxler
More of a personal rant against the way business people talk than anything else. Can't remember why I was expecting more from it, but I was.Published 9 months ago by Ken
Sure, a lot of it is common sense. Younger people who are mimicking the BS they read and hear around them are probably those who will get the most out of the book. Read morePublished 15 months ago by Rosemarie
The first half of the book is excellent, whereas the second half is just good. I really appreciated the idea of clear, straightforward, and attractive communication that can lure... Read morePublished 20 months ago by Alexandre Winkler
If you are looking to get some ideas on commnication this is a good book. I enjoyed the no-nonsense apprach and the notion that communcation should be done with honesty and not... Read morePublished on January 26, 2013 by michael anderson
The author splits the book into 4 sections, then goes into more detail and reasoning within each section. The four sections are as follows:
1. Obscurity Trap
2. Read more
The authors did a great job explaining the common pit falls of communication & how to be more aware of our audiences. I enjoyed the book.Published on June 27, 2011 by ASC
The book had a slow start and I originally thought that I would not finish it because it seemed to just be a lot of opinion. Then it picked up - FAST! Read morePublished on October 5, 2009 by E. Anderson