The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan [Paperback]

Colin Barrow (Author), Paul Barrow (Author), Robert Brown Med (Author)

Book Description

Publication Date: July 28, 2008

Without a business plan, no bank, venture capital house, or corporate parent will consider finance for a start up, expansion or venture funding.

 

Written for entrepreneurs, executives, and students, The Business Plan Workbook is a guide to all aspects of business planning.  Based on methodology developed at the Cranfield School of Management and using successful real-life business plans, The Business Plan Workbook brings together the process and procedures required to produce that persuasive plan. The case examples in this edition have been updated and include a cross-section of businesses at various stages in their development.

Editorial Reviews

Review

"More so than competing, simpler books, it provides the in-depth tools for analysis and review." - The Midwest Book Review

About the Author

Colin Barrow was formerly Head of the Enterprise Group at Cranfield School of Management in the UK, where he taught entrepreneurship on the MBA program. He is a visiting professor at business schools in the US, Asia, France, Ireland and Austria, and the author of Financial Management for the Small Business, also published by Kogan Page.

Paul Barrow is an author, a Visiting Professor at Cranfield, and also a consultant advising SMEs on growth strategies.

Robert Brown directed the Graduate Enterprise Program at Cranfield where he led a course on entrepreneurship.

Product Details

• Paperback: 416 pages
• Publisher: Kogan Page; 6th edition (July 28, 2008)
• Language: English
• ISBN-10: 0749452315
• ISBN-13: 978-0749452315
• Product Dimensions: 9.1 x 6.9 x 0.9 inches
• Shipping Weight: 1.6 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #565,051 in Books (See Top 100 in Books)
  • #56 in Books > Business & Investing > Small Business & Entrepreneurship > Business Plans

More About the Author

Educated at Sandhurst and Cranfield, Colin Barrow is the author of more than 30 books in the fields of entrepreneurship, business management and international property development. His books have been published by the BBC, The Economist, John Wiley, The Daily Telegraph, The Sunday Times, Kogan Page, he has authored or co-authored ten books in the Dummies series and been translated into a score of languages including Spanish, Chinese, Arabic, Russian, Georgian, Romanian, Polish and Bahasa Indonesia. Two of his books form the core of Microsoft's Business Plan Writer, a project on which he was a consultant advisor.

Following a career in business where he held senior staff and line positions, including that of managing director of a substantial manufacturing enterprise with multi -plant and multi-country operations he was Head of the Enterprise Group at Cranfield School of Management, a leading International Business School, for ten years. He has been a visiting professor in universities in the US, Europe and the Far East. For five years he was a non-executive director of a high tech venture capital fund, has sat on Government task forces and is now strategic advisor to a number of business owners.

As well as his own books he currently writes freelance, ghost writing and 'Anglicising' books for American authors and lectures extensively on business topics. You can hear Colin's podcast on team building at http://www.morethanbusiness.com/Knowledge-Centre/Podcasts/Business-Networks

Customer Reviews

Most Helpful Customer Reviews

1 of 1 people found the following review helpful:

5.0 out of 5 stars Pairs professional advice with real-world applications, December 15, 2008

By 

Midwest Book Review (Oregon, WI USA) - See all my reviews

This review is from: The Business Plan Workbook: The Definitive Guide to Researching, Writing Up and Presenting a Winning Plan (Paperback)

Any business or business library seeking a detailed step-by-step plan reviewing the processes and procedures for creating a business plan need this book. It pairs professional advice with real-world applications, updating examples throughout and including them from a large cross-section of business structures at various stages of development. More so than competing, simpler books, it provides the in-depth tools for analysis and review.