Business Planning: 25 Keys to a Sound Business Plan (New York Times Pocket MBA Series) [Unabridged] [Audio CD]

Edward Williams (Author), James Thompson (Author), H. Albert Napier (Author), Eric Conger (Author)

Book Description

Series: New York Times Pocket MBA Series | Publication Date: April 2003

Learn the 25 keys to a great business plan, including writing the company's mission, identifying market opportunities, calculating appropriate financial ratios and projecting growth rates, that will help guide your company's expansion and attract necessary financing. Business Planning is part of The New York Times Pocket MBA Series, a reference series easily accessible to all businesspersons, from first-level managers to the executive suite.

Editorial Reviews

Review

"Brings important business principles as close as your headphones." -- AV Guide

"You couldn’t ask for more in terms of content or organization." -- AudioFile Magazine

Brings important business principles as close as your headphones. -- AV Guide

You couldn’t ask for more in terms of content or organization. -- AudioFile

From the Publisher

· Easy-to-follow 25-key format.
· Appeals to wide variety of listeners: small business owners, MBAs, students, executives.
· Written by Ph.D.s who teach in the finest graduate business programs in the country, and edited by business editors from The New York Times.

See all Editorial Reviews

Product Details

• Audio CD
• Publisher: Listen & Live Audio; Unabridged edition (April 2003)
• Language: English
• ISBN-10: 1885408986
• ISBN-13: 978-1885408983
• Product Dimensions: 7.5 x 6.4 x 0.6 inches
• Shipping Weight: 1.6 ounces (View shipping rates and policies)
• Amazon Best Sellers Rank: #955,645 in Books (See Top 100 in Books)