Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you
- Realistically determine where your business is and where you want to go
- Create a detailed business plan and put it into action instead of in a drawer
- Use the plan to secure financing
- Prepare for opportunities avoid common pitfalls
In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:
- Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
- Clarify and crystallize your company’s mission, vision, and values
- Analyze your industry and your competition
- Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
- Objectively analyze your company’s strengths and weaknesses
- Analyze your financial situation in order to do realistic forecasts and budgets
- Recognize trends and anticipate changes, both in the overall economy and in your industry
- Plan for growth, considering the product life cycle, new products, or new markets
- Structure your organization and nurture leadership
Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.
