From the Back Cover
Create a winning business plan with expert tips and strategies
Covers planning basics, financing, marketing, legal issues, and more
Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.
THE DUMMIES WAY®
Explanations in plain English"Get in, get out" informationIcons and other navigational aidsOnline cheat sheetTop ten listsA dash of humor and fun
Discover how to:
Assess your company's goals and objectivesCreate a clear, precise mission statementIdentify customers and understand their needsDifferentiate your business from the competitionUnderstand budgeting and finances
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About the Author
Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.