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Business Plans For Dummies [Paperback]

Paul Tiffany , Steven D. Peterson
3.8 out of 5 stars  See all reviews (22 customer reviews)

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Book Description

December 31, 2004 0764576526 978-0764576522 2
Would you take off on a road trip to a new destination without a map or good directions? Probably not. Yet, sometimes business owners go full speed ahead without even having a destination in mind, much less a map on how to get there. That’s why so many businesses never make it. In today’s competitive marketplace, 3/4 of all new businesses fail within two to three years. Whether you’re launching a new business or working to strengthen or expand an established one, a business plan is your road map to success.

Business Plans For Dummies, 2nd Edition helps you keep your businesses on track and reach your goals. Written by Paul Tiffany, PhD, professor at UC Berkley Haas Business School and the Wharton School of Business and Steven Peterson, PhD, Professor at UC Berkeley Haas Business School and CEO of Strategic Play, it helps you

  • Realistically determine where your business is and where you want to go
  • Create a detailed business plan and put it into action instead of in a drawer
  • Use the plan to secure financing
  • Prepare for opportunities avoid common pitfalls

In short, Business Plans for Dummies helps you determine where you want your business to go and create a map for getting there. You’ll discover how to:

  • Identify and approach potential financial backers, including venture capital firms, angels, bankers, and others
  • Clarify and crystallize your company’s mission, vision, and values
  • Analyze your industry and your competition
  • Identify your customers, including their needs, habits, purchase triggers, and decision-making processes
  • Objectively analyze your company’s strengths and weaknesses
  • Analyze your financial situation in order to do realistic forecasts and budgets
  • Recognize trends and anticipate changes, both in the overall economy and in your industry
  • Plan for growth, considering the product life cycle, new products, or new markets
  • Structure your organization and nurture leadership

Complete with diverse techniques and approaches plus a sample business plan, Business Plans For Dummies gives you detailed how-to for designing a dynamic, business plan that will keep you on course in spite of the inevitable curves and detours in today’s marketplace. It’s a plantastic resource for business owners and entrepreneurs.


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Business Plans For Dummies + Small Business For Dummies + Start Your Own Business, Fifth Edition: The Only Start-Up Book You'll Ever Need
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Editorial Reviews

From the Back Cover

Create a winning business plan with expert tips and strategies

Covers planning basics, financing, marketing, legal issues, and more

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.

Discover how to:

  • Assess your company's goals and objectives
  • Create a clear, precise mission statement
  • Identify customers and understand their needs
  • Differentiate your business from the competition
  • Understand budgeting and finances

About the Author

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

Product Details

  • Paperback: 364 pages
  • Publisher: For Dummies; 2 edition (December 31, 2004)
  • Language: English
  • ISBN-10: 0764576526
  • ISBN-13: 978-0764576522
  • Product Dimensions: 9.2 x 7.4 x 0.8 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (22 customer reviews)
  • Amazon Best Sellers Rank: #63,208 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews
12 of 13 people found the following review helpful
2.0 out of 5 stars Just Not Practical February 1, 2013
Format:Kindle Edition|Verified Purchase
Having read a few other books about writing a business plan I've got something to compare this to and it does not compare well. First off, nowhere in the book is there at least a template or outline for an actual business plan. There is lots of talk about the sections of the plan, but no plan.

Additionally, it regularly tells you that you will learn about such and such in chapter x. However, once you get to chapter x, there is no mention of the previous reference.

If I had to write a business plan from this book, I would never be able to start.
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2 of 2 people found the following review helpful
5.0 out of 5 stars Business Plans for ANYBODY September 12, 2009
Format:Paperback|Verified Purchase
This a very good book for those venturing into the world of entrepreneurship. It has a good grasp on what beginners should know, as well as, details which would be useful to the entrepreneur already in business.
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6 of 8 people found the following review helpful
3.0 out of 5 stars Pretty thorough, lacking examples April 19, 2010
Format:Paperback|Verified Purchase
I have to say that this book is very thorough and that I have learned a lot from it. Still, I found the book a little boring and cryptic because of its lack of examples and stories.

There are so many ideas which are thoroughly explained conceptually, but are hard to visualize - although, in fairness, there are a ton of good stories and case-in-points. [See, for example, how your local paper would explain why Pepsi decided to close a bottling plant, or how Microsoft went about improving Windows 7 - now that's something you can relate to.]

Maybe, just maybe, this book is a good refresher for people who did go to business school. I, a high school graduate and avid reader, failed to digest about 35% of the material.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Brilliant Full of Good Advice August 5, 2013
Format:Paperback
I am a serial entrepreneur, a University lecturer in, Russia, Italy and the USA in Business Economics and International Law and am an international business and peak performance consultant. I have also advised small businesses on creation of business plans to secure additional finance. So my comments on this book are based upon real and theoretical business experience.

There are many mistakes people can make in writing business plans to try and get financing for a business start up and or for an established business. I have seen these mistakes made by everyone from the business owners themselves, to accountants who advise the business. In my opinion, the best business plans include such things as extensive segmented marketing plans focusing on business USP's, 18 month cash flow projections which include tax provision and risk analysis of the marketplace. Its incredible to look back on the amount of businesses I have advised, who have left some or most of these keys out of their Business Plan. This book is designed to get business owners to look at all these key areas and others, so that they themselves can write great business plans.

The book itself totals 400 information packed pages which guide you through the whole process of writing a business plan. The author looks at everything from a self analysis of your business, how to analyse your potential customer base, identify your USP's, identify market trends, create realistic cash flow projections, how to talk to investors and a large amount of other valuable business information you need to write a business plan.

The book is not some theoretical tombe written by academics nor does it give you a template which you simply fill in.
Read more ›
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1 of 1 people found the following review helpful
4.0 out of 5 stars Continuing Ed August 24, 2011
Format:Paperback|Verified Purchase
Starting a business, or entering a business without a functional biz plan??
Grab this and read it for a refresher course.
The concepts come back to life again.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Business Plans for Dummies January 24, 2011
By Deni O
Format:Paperback|Verified Purchase
Not having used a business plan for many years I found this book to be easy to refresh my memory as to how to accomplish this task. This is a necessary initial step in business planning and this book made it easy to proceed step-by-step without confusion. I would recommend this to anyone considering a start-up of a new business.
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1 of 1 people found the following review helpful
5.0 out of 5 stars Business Plans for Dummies June 28, 2009
Format:Paperback
This book gave me a great deal of new information on starting a small business of my own. Very informative
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1 of 1 people found the following review helpful
5.0 out of 5 stars Great Information! September 23, 2007
Format:Paperback
Business Plans for Dummies has great information in it and is a wonderful resource for those starting or contemplating starting a business. Well worth the cost!
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Most Recent Customer Reviews
5.0 out of 5 stars Thank you!
It's a wonderful book.
very informative.
i'm definitely going to use the information in it.
one day i'm gonna own my own business!
Published 6 months ago by tomer brener
5.0 out of 5 stars I love Dummies
I have purchased two books for Dummies so far and intend on buying others in the future. Very informative, helpful and easy to understand for those who haven't a degree in such... Read more
Published 9 months ago by Darlene McInnis
1.0 out of 5 stars Useless liberal nonsense
If you didn't get enough indoctrination about the evil of oil companies, the promise of green energy, and the value of employee input, then please buy this load of crap. Read more
Published 10 months ago by The Panda
3.0 out of 5 stars Business Plans for Dummies
Instructions in book easy to understand. I think I will be able to complete my business plan upon putting instructions in place.
Published 12 months ago by Edna Robinson
5.0 out of 5 stars Business plan development simplified!
I benefitted greatly from the shortcuts and simplicity brought forth in this guide book for development of a simple yet fully comprehensive business plan. Read more
Published 12 months ago by Patricia I. Manning
5.0 out of 5 stars Great book!
This is an excellent book to understand basic concepts of business,especially for some one like me who does not have any commerce background. The language is simple to follow. Read more
Published 12 months ago by Manasi
3.0 out of 5 stars It's Okay
It's okay. Nothing special or particularly helpful. Older editions included a short business plan template which was helpful. Not bad.
Published 13 months ago by Roger C. Campbell
3.0 out of 5 stars Business
I love this series and have to say this is another quality product! This will help you create and design a business plan with many of different ideas and resources to look into.
Published 13 months ago by John W Conn
1.0 out of 5 stars Not to good
I would have to say that I have seen better business plan information on the Internet than in this book. Read more
Published 14 months ago by Jeff Martin
4.0 out of 5 stars Useful book
Very useful book for those who doesn't have an idea of writing a business plan. I recommend it also to those who have basic knowledge.
Published 17 months ago by Aleksandar
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