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Business Plans For Dummies 2nd Edition

28 customer reviews
ISBN-13: 978-0764576522
ISBN-10: 0764576526
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Editorial Reviews

From the Back Cover

Create a winning business plan with expert tips and strategies

Covers planning basics, financing, marketing, legal issues, and more

Creating a great business plan is the first and most vital step to business success. Business Plans For Dummies, 2nd Edition, walks you through each step of the planning process.

THE DUMMIES WAY®

Explanations in plain English
"Get in, get out" information
Icons and other navigational aids
Online cheat sheet
Top ten lists
A dash of humor and fun

Discover how to:

Assess your company's goals and objectives
Create a clear, precise mission statement
Identify customers and understand their needs
Differentiate your business from the competition
Understand budgeting and finances

Get Smart!
@www.dummies.com

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About the Author

Paul Tiffany, PhD, is a professor of management at the Haas Business School, UC Berkeley, and an Adjunct Professor at the Wharton School, University of Pennsylvania. Steven Peterson, PhD, is the founder and CEO of Strategic Play and an Executive Education Lecturer at the Haas Business School.

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Product Details

  • Paperback: 364 pages
  • Publisher: For Dummies; 2 edition (December 31, 2004)
  • Language: English
  • ISBN-10: 0764576526
  • ISBN-13: 978-0764576522
  • Product Dimensions: 7.4 x 0.8 x 9.3 inches
  • Shipping Weight: 1.3 pounds (View shipping rates and policies)
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #108,291 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

18 of 20 people found the following review helpful By Russel Trojan on February 1, 2013
Format: Kindle Edition Verified Purchase
Having read a few other books about writing a business plan I've got something to compare this to and it does not compare well. First off, nowhere in the book is there at least a template or outline for an actual business plan. There is lots of talk about the sections of the plan, but no plan.

Additionally, it regularly tells you that you will learn about such and such in chapter x. However, once you get to chapter x, there is no mention of the previous reference.

If I had to write a business plan from this book, I would never be able to start.
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9 of 11 people found the following review helpful By Joel Lowy on April 19, 2010
Format: Paperback Verified Purchase
I have to say that this book is very thorough and that I have learned a lot from it. Still, I found the book a little boring and cryptic because of its lack of examples and stories.

There are so many ideas which are thoroughly explained conceptually, but are hard to visualize - although, in fairness, there are a ton of good stories and case-in-points. [See, for example, how your local paper would explain why Pepsi decided to close a bottling plant, or how Microsoft went about improving Windows 7 - now that's something you can relate to.]

Maybe, just maybe, this book is a good refresher for people who did go to business school. I, a high school graduate and avid reader, failed to digest about 35% of the material.
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5 of 6 people found the following review helpful By C M Cotton on August 5, 2013
Format: Paperback
I am a serial entrepreneur, a University lecturer in, Russia, Italy and the USA in Business Economics and International Law and am an international business and peak performance consultant. I have also advised small businesses on creation of business plans to secure additional finance. So my comments on this book are based upon real and theoretical business experience.

There are many mistakes people can make in writing business plans to try and get financing for a business start up and or for an established business. I have seen these mistakes made by everyone from the business owners themselves, to accountants who advise the business. In my opinion, the best business plans include such things as extensive segmented marketing plans focusing on business USP's, 18 month cash flow projections which include tax provision and risk analysis of the marketplace. Its incredible to look back on the amount of businesses I have advised, who have left some or most of these keys out of their Business Plan. This book is designed to get business owners to look at all these key areas and others, so that they themselves can write great business plans.

The book itself totals 400 information packed pages which guide you through the whole process of writing a business plan. The author looks at everything from a self analysis of your business, how to analyse your potential customer base, identify your USP's, identify market trends, create realistic cash flow projections, how to talk to investors and a large amount of other valuable business information you need to write a business plan.

The book is not some theoretical tombe written by academics nor does it give you a template which you simply fill in.
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2 of 2 people found the following review helpful By Deni O on January 24, 2011
Format: Paperback Verified Purchase
Not having used a business plan for many years I found this book to be easy to refresh my memory as to how to accomplish this task. This is a necessary initial step in business planning and this book made it easy to proceed step-by-step without confusion. I would recommend this to anyone considering a start-up of a new business.
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1 of 1 people found the following review helpful By Island Girl on October 17, 2012
Format: Paperback Verified Purchase
I have no idea how to write a business plan. I have great ideas for my own practice as a Nutritional Therapist and Personal Trainer but am clueless as to how to translate those ideas into a business plan. Got this book and within the first chapter I learned a lot! Everything is laid out in an easy to follow format. And I might be a dummy about writing business plans, but I'm pretty darn smart about buying books to help me not be a dummy any longer. Really helped me get things out of my head and onto paper.
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1 of 1 people found the following review helpful By Manasi on June 29, 2013
Format: Paperback
This is an excellent book to understand basic concepts of business,especially for some one like me who does not have any commerce background. The language is simple to follow. Anyone who wants to understand how things work in the competitive market and is planning to start own business must read this book!
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3 of 4 people found the following review helpful By John Gardenhire on September 12, 2009
Format: Paperback Verified Purchase
This a very good book for those venturing into the world of entrepreneurship. It has a good grasp on what beginners should know, as well as, details which would be useful to the entrepreneur already in business.
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1 of 1 people found the following review helpful By Sojourner Knight on August 24, 2011
Format: Paperback Verified Purchase
Starting a business, or entering a business without a functional biz plan??
Grab this and read it for a refresher course.
The concepts come back to life again.
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