Real Business Plans & Marketing Tools (Introducing Prep's New Business Success Series) [Paperback]

Anne McKinney (Editor)

Book Description

Publication Date: July 2003 | Series: Introducing Prep's New Business Success Series

The first title in PREP's new Business Success Series is designed to help individuals who want to prepare paperwork related to starting, growing, selling, or marketing a business. The book contains real business plans for those contemplating entrepreneurship as well as for those who have an ongoing business which they are interested in selling. Readers will see samples of real business plans used by real organizations to finance new ventures, sell a business to a public company, and finance growth. Readers will see samples of financial statements and other paperwork used by real companies. A valuable section of the book is the section showing marketing tools and "business resumes" used to attract new customers and increase profitability.

Editorial Reviews

Review

I credit this book with helping to make my dream come true -- starting and owning my own business! -- J. Zesterigas, entrepreneur, June 2003

I discovered this book just in time, and it helped me sell my 20-year-old business. -- Arthur Vargas, business owner, July 2003

I used this book to attract capital for my new business -- a now-thriving hair salon. -- Venita Bursar, Stylist, June 2003

About the Author

Veteran editor Anne McKinney edits PREP's new Business Success Series. She holds an MBA from the Harvard Business School and a BA in English from the University of North Carolina at Chapel Hill. McKinney also edits PREP's Real-Resumes Series and Government Jobs Series.

Product Details

• Paperback: 224 pages
• Publisher: Prep Publishing (July 2003)
• Language: English
• ISBN-10: 1885288360
• ISBN-13: 978-1885288363
• Product Dimensions: 11.1 x 8.4 x 0.4 inches
• Shipping Weight: 1 pounds (View shipping rates and policies)
• Amazon Best Sellers Rank: #2,146,163 in Books (See Top 100 in Books)

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