The Business Playbook: Leadership Lessons From the World of Sports [Hardcover]

Brandon Steiner (Author)

Book Description

Publication Date: December 1, 2003

"Brandon thinks outside the box. He doesn't wait for opportunity, he creates it."

-Mark Messier

"Nobody ever goes into Brandon's office - it's too crowded."

-Yogi Berra

"What it takes to win in sports and business are similar. Brandon brings this to light in this wonderful book."

-Franco Harris

As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. While collecting their personal stories and anecdotes, he has accumulated a wealth of expert knowledge on the enduring principles of leadership, strategy, planning and success.

In The Business Playbook, he combines his own proven business philosophy with their leadership lessons, distilling the experience of some of the sports world's biggest names into solid, practical business principles anyone can use to be more successful in business. Steiner applied these same principles and strategies to his own business and has grown his company from a $4,000 investment into a $35 million powerhouse. Here's your chance to take lessons from some of the top sports champions in the world!

Through the larger than life feats of some of the greatest athletes, coaches and managers in sports, Brandon Steiner illustrates how to apply the strategies of the superstars to propel your business to success, citing examples from:

• Michael Jordan
• Pat Riley
• Muhammad Ali
• Wayne Gretzky
• Tiger Woods
• Joe Namath
• Tommy Lasorda
• Cal Ripken Jr.
• Bill Walton
• Mia Hamm
• Jason Kidd
• Billie Jean King
• And many more...

Editorial Reviews

From Booklist

The CEO of Steiner Sports Marketing has rubbed elbows with some of the biggest names in sports. Here he advises readers to use these superstars' strategies to achieve success in the business world. He offers 10 principles of leadership, strategy, planning, and success: start with a road map; find your niche; wake up nervous; know your purpose; go the extra mile; realize that you never know where you might wind up; get focused; know that nothing changes if nothing changes; understand it's not what happens, it's what you do; and see success as a habit. The book includes 50 photographs of athletes and coaches, and while some of the advice is sound enough, the quotes tend toward the forgettable utterances that occur when athletes have microphones shoved in their faces after a game. George Cohen
Copyright © American Library Association. All rights reserved

From the Inside Flap

As CEO of Steiner Sports Marketing Inc., Brandon Steiner has worked with some of the greatest athletes, coaches and managers in sports. While collecting their personal stories and anecdotes,he has accumulated a wealth of expert knowledge on the enduring principles of leadership, strategy, planning and success.

In The Business Playbook, he combines his own proven business philosophy with their leadership lessons, distilling the experience of some of the sports world's biggest names into solid, practical business principles you can use to take your business or your career to the top. Steiner applied these same principles to his own business and has grown his company from a $4,000 investment into a $35 million powerhouse.

See all Editorial Reviews

Product Details

• Hardcover: 189 pages
• Publisher: Entrepreneur Press; 1 edition (December 1, 2003)
• Language: English
• ISBN-10: 1891984969
• ISBN-13: 978-1891984969
• Product Dimensions: 8.8 x 5.8 x 0.8 inches
• Shipping Weight: 14.9 ounces
• Average Customer Review: 4.9 out of 5 stars  See all reviews (35 customer reviews)
• Amazon Best Sellers Rank: #1,497,216 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

33 of 35 people found the following review helpful:

5.0 out of 5 stars Great book. Easy to follow. Very Enjoyable., November 8, 2003

By 

jimmy (Ithaca, NY) - See all my reviews

This review is from: The Business Playbook: Leadership Lessons From the World of Sports (Hardcover)

Mr. Steiner came to our campus to discuss his book. We found him to be very personable, and decided to buy his book. We are given a lot of required reading, and it is refreshing to have a book that is appropriate towards our studies that can give us a real world outlook of the business world and what we can do to help us succeed upon our entry.

Mr. Steiner relays his own personal experiences, as well as those of athletes he has met, and puts them into a format that expresses in terms we can all understand of the various ethics and motivations one should have when working in the business world. They are insightful and appropriate.

By having the book break into side stories within each chapter of certain instances or occurances that relate to the chapter's discussion makes it even more enoyable to read.

I wholeheartedly recommend this book to other students, and I am in the process of buying it and having it mailed to my high school buddy at another college. Thanks Amazon for making it easy.

29 of 36 people found the following review helpful:

5.0 out of 5 stars It's the Plan, the team and the Customer that count!, October 19, 2003

By A Customer

This review is from: The Business Playbook: Leadership Lessons From the World of Sports (Hardcover)

Steiners sports team oriented approach to management is an awakening for those that get caught up in "Big Picture"
and ultimately end up forgeting all of the small blocking
and tackling details that make a business successful
in all economic environments. Are we putting our people in
a position to win? Do we have a plan and are we communicating the plan? Are we paying attention to our customer's need
no matter how small or large they are. The book entertains
with anecdotes from Athletes and Steiner. A refreshing,
insightful quick read that provides applicable insight
to any type of business.

30 of 38 people found the following review helpful:

5.0 out of 5 stars *** Perfect Book For My Sales Force ***, November 8, 2003

By 

jeffrey (New York City) - See all my reviews

This review is from: The Business Playbook: Leadership Lessons From the World of Sports (Hardcover)

I had the pleasure of receiving this book as a gift. I read it over the weekend and found it to be entertaining and insightful. The various stories within each chapter drills home simple advice which should help focus the saleman and help him realize those goals he sets forth for himself.

I recommend giving this book out not just to your top producers, but to those who need additional guidance and motivation to succeed.

This is also a good book to give to a kid who is in college or grad school looking to enter the business world. It would help them create good work ethics and business principles.