The Business Podcasting Bible: Wherever My Market Is... I Am [Paperback]

Paul Colligan (Author), Alex Mandossian (Author)

Book Description

Publication Date: September 2, 2006

Like the Web and email, podcasting ? technology for distributing audio and video on the Internet ? represents a paradigm shift in how businesses communicate with prospects and customers. Although substantial media coverage has stimulated corporate interest in podcasting, its newness and apparent complexity have made businesses wary of entering the fray. The Business Podcasting Bible is designed to ease this process, particularly for marketers looking to increase sales and deepen their relationships with customers. Each chapter uses case studies to cover a different aspect of podcasting. Topics range from podcast metrics to premium and sponsored podcast models to such nuts-and-bolts concerns as how to syndicate a podcast and what kind of equipment is necessary for setup. The book includes informative sidebars, statistics, easy-to-read charts and graphs based on the authors? proprietary research, along with a glossary, resource appendix, and links to Web resources.

Editorial Reviews

About the Author

Jim Cheshire is the owner of Jimco Add-ins, the Internet's number one resource for FrontPage add-ins. Jim has been featured in numerous computer publications for his contribution to the FrontPage community, including PC Magazine. Jim has also been a contributor to the Microsoft Developer Network (MSDN) and has written an occasional newspaper column on computer topics.

Over the past five years, Jim has worked on the FrontPage team and the ASP.NET team at Microsoft, where he is currently employed. He has no official involvement in FrontPage, but still has a fond place for it in his heart.

You can contact Jim by visiting his Web site at http: //www.jimcoaddins.com or by emailing him at [e-mail].

Paul Colligan is the Webmaster of FrontPage World, the Internet's most visited site about Microsoft FrontPage (http: //www.frontpageworld.com). The traffic FrontPage World sees allows Paul to interact with tens of thousands of FrontPage users a month to understand their needs in working with the product. Paul writes a number of FrontPage-related newsletters and has coauthored numerous other books on FrontPage. Paul was awarded MVP status from Microsoft in 2002.

He is also a popular presenter on Internet technology topics and frequently speaks online, on the air, and before audiences about his passions. He has presented at events around the country that include Internet World, Linux World, Commission Junction University, and Microsoft Tech-Ed.

Mr. Colligan has played a key role in the launch of dozens of financially successful Web sites and Internet marketing strategies that have seen millions of visitors and millions of dollars in revenue. Previous clients haveincluded InternetMCI, the Oregon Multimedia Alliance, Rubicon International, Microsoft, and the Electronic Boutique.

You can reach Paul in the FrontPageTalk Forum at http: //www.frontpagetalk.com or by email at [e-mail].

MARK VICTOR HANSEN is a professional speaker who has taught success strategies to millions of people. He has appeared on CNN, Eye to Eye and Oprah, and has been featured in national magazines and newspapers including Entrepreneur, Success, Time and U.S. News & World Report. He has authored Future Diary, How to Achieve Total Prosperity and The Miracle of Tithing and coauthored the bestselling Chicken Soup for the Soul series.

Product Details

• Paperback: 280 pages
• Publisher: Morgan James Publishing (September 2, 2006)
• Language: English
• ISBN-10: 1933596376
• ISBN-13: 978-1933596372
• Product Dimensions: 9 x 6.1 x 0.8 inches
• Shipping Weight: 1.1 pounds (View shipping rates and policies)
• Average Customer Review: 4.2 out of 5 stars  See all reviews (21 customer reviews)
• Amazon Best Sellers Rank: #2,107,338 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

10 of 12 people found the following review helpful:

2.0 out of 5 stars Profoundly disappointing, December 23, 2006

By 

Timothy T. Sullivan (Suwanee, GA USA) - See all my reviews
(REAL NAME)   

This review is from: The Business Podcasting Bible: Wherever My Market Is... I Am (Paperback)

I really like Paul Colligan's website and podcasts about podcasting (both very highly recommended -- search on Google to find them), and I eagerly ordered a copy of this book, expecting some great information. Frankly, I am very disappointed. This book is nothing more than a poorly produced extended commercial, full of platitudes both general and inspecific. This book explores a lot of general business philosophy, but provides little practical, applicable advice about how to really make any money in podcasting. There are a *few* good ideas hidden in here -- but you have to wade through a *lot* of prose to find them. Unlike some of the other excellent podcasting advice books in print (see Jason van Orden's "Promoting Your Podcast" and Walch/Lafferty's "Tricks of the Podcasting Masters"), this book just didn't meet my expectations -- which were admittedly high, considering the impressive pedigrees of the two authors. Paul and Alex, you two are acknowledged experts in this field, and you can do a lot better than this book. In addition, I was struck at how poorly organized and produced this book really is -- no titles for chapters (which makes sense, since there is little organization to the subject matter -- many of the chapters read the same), and no index. There is, however, a lot of advertising tucked in here and there for services provided by Paul and Alex. When I buy a book from industry experts, I don't want an infomercial -- I want real information. I even went to the "member site" referred to in the book, and ran into technical problems when trying to access it. Frustrating? You bet. My advice: skip this book, and go to Paul Colligan's excellent blog -- you'll find a LOT more useful information there.

7 of 9 people found the following review helpful:

1.0 out of 5 stars Self promotion and little more, December 11, 2006

By 

Denis "Denis" (Seattle WA USA) - See all my reviews

Amazon Verified Purchase

This review is from: The Business Podcasting Bible: Wherever My Market Is... I Am (Paperback)

Alex Mandossian is a zealot for podcasting. This book is his self promotion vehicle. It sells the idea of doing podcasts for money, which is the author's business. His company is mentioned by name several times per chapter; the co-authors' various other business enterprises also are heavily hyped.

This is a book about what Mandossian calls "monetization" -- that is, getting people to pay for something or become more loyal as a result of podcasting. It is not about how to write, produce, or promote a business podcast.

"The Business Podcasting Bible" appears hastily written, and unedited: the text is verbose, wandering and repetitive, riddled with typos that should not have made it to press. The few nuggets of somewhat helpful info are sparse in these 285 pages that could (and should) have been 100.

The "Private Member Site" is no better. This book was published three months ago, but much of the bonus online material it promises is not there yet. What is online is basically selected book content in mp3 form.

I hope to find a good book that I can recommend on this subject -- a book that is more useful and less tedious to read.

2 of 2 people found the following review helpful:

5.0 out of 5 stars Was he reading the book as me?, October 10, 2006

By 

Andy Payton (Dallas, TX) - See all my reviews

This review is from: The Business Podcasting Bible: Wherever My Market Is... I Am (Paperback)

Unlike the one of the reviewers before me, I really enjoyed The Business Podcasting Bible. This was the content I needed understand how this whole Podcasting thing really fits into my whole business mix.

I won't address his complaints - I'll just explain what my take homes were:

I got the who/what/when/where/why and how of podcasting now. I can see why Alex and Paul are so excited. I didn't want a "what microphone to buy" article - I have sound people who do that. I wanted the things to think of before I have the sound guy hit the record button. Great stuff - took lots of notes - thanks.

And for those of you looking to buy a "what kind of microphone" book - this isn't the book for you.

I was surprised you found so many case studies - there just aren't enough business podcasts out there to . Thanks for being a pioneer in this one and thanks for giving us the "What Happened?" in the free private member site that comes with purchase. I hate emerging tech books that lock me into a place in time. P.s., I registered - when are you going to unlock the site?

And, my biggest beef, "monetizing a podcast" - that's like monetizing your fax machine. Fax should be part of your overall strategy but I'm never going to hire a fax consultant to tell us what to do with the machine. I got a solid idea now.

I should have caught this before but the podcast as channel and medium bit was perfect. That was the missing link for me.

Only complaint is that the private member site ain't open yet. When does that go live?