E-Business Privacy and Trust: Planning and Management Strategies [Hardcover]

Paul Shaw (Author)

Book Description

Publication Date: July 6, 2001 | ISBN-10: 0471414441 | ISBN-13: 978-0471414445 | Edition: 1

Protect your customers-and your business-with these essential "rules of the road" for maintaining Web site security

Any company planning to do business on the Internet today must first become fully knowledgeable about the legal issues pertaining to consumer privacy and security, or risk severe financial penalties and loss of customer loyalty. In addition to making a Web site easy to navigate and transactions simple to manage, Web site developers must also make it secure. Failure to do so may result in legal action and irreparable damage to a company's reputation.

E-Business Privacy and Trust is a clear, easy-to-follow handbook that outlines the legal aspects of maintaining privacy and security on the Web and shows today's businesses how to protect themselves by building basic guidelines into their e-business development strategies. The author, an expert on the subject of computer law, provides a complete overview of privacy law, security systems, and various ways today's businesses can protect themselves and their customers online, whether they're doing business locally or globally.

In an environment fraught with potential pitfalls, E-Business Privacy and Trust will help every e-business owner, financial professional, and IT expert confidently reap the benefits of doing business on the Web while providing the level of security, confidentiality, and service your customers and your company demand.

Editorial Reviews

Review

"...given careful and thoughtful analysis..." (Information Age, October 2001)

"..Its factual. Its great to read a book on privacy and trust issues with the politics taken out...it covers a huge range of topics...has many bullet point lists and a whole load of checklists on auditing and monitoring. You would be really hard presses to find anything on privacy and trust that isn't within these pages.." (Supply Management, 29 November 2001)

From the Inside Flap

In today's Internet economy, companies doing business on the Web must be fully versed in issues of trust, privacy, and security in order to provide their customers and visitors with a service that protects both their confidentiality and the security of their transactions. In light of recent congressional approval of the use of digital signatures, a secure Web site and a strong privacy policy have become more important than ever. Any business that fails to address these issues leaves itself open to potentially devastating lawsuits, negative publicity, and the loss of customer loyalty. Therefore, issues involving trust, privacy, and security must be an integral part of the development of any e-business strategy.

E-Business Privacy and Trust provides critical guidance on the privacy and security issues companies must be aware of when operating an e-business. The author examines current privacy issues with regard to information gathered on Web sites and the growing backlash against such practices, both in consumer and business-to-business models. In clear, easy-to-understand language, he explains how to avoid potential liabilities arising from such issues as intellectual property, defamation, and deceptive commercial practices. He also includes helpful auditing checklists to use when reviewing company privacy and security, and discusses emerging insurance options designed to protect today's Web site operators.

An essential business tool for e-business owners as well as auditors, accountants, finance and strategic planning professionals, Web site managers, and IT professionals, E-Business Privacy and Trust will help today's companies, large and small, seeking to benefit from the global exposure of doing business on the Web, achieve maximum returns while avoiding potentially damaging legal setbacks.

See all Editorial Reviews

Product Details

• Hardcover: 240 pages
• Publisher: Wiley; 1 edition (July 6, 2001)
• Language: English
• ISBN-10: 0471414441
• ISBN-13: 978-0471414445
• Product Dimensions: 9.3 x 6.4 x 0.8 inches
• Shipping Weight: 1.2 pounds (View shipping rates and policies)
• Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
• Amazon Best Sellers Rank: #4,385,424 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

5.0 out of 5 stars Wide range of topics - does not go very deep in any, September 21, 2001

By 

Mike Tarrani "www.tarrani.com" (Deltona, FL USA) - See all my reviews
(COMMUNITY FORUM 04)    (REAL NAME)   

This review is from: E-Business Privacy and Trust: Planning and Management Strategies (Hardcover)

At 240 pages with a scope that covers the broad spectrum of privacy issues this book is more like a whitepaper or comprehensive executive overview. However, that can make this book more valuable to the right audience than a 1000 page tome that gets bogged down into details. The best audience is falls into two domains: marketing and corporate communications on the business side, and the technical staff involved in requirements and design.

The book is fast-paced and highly focused on each topic. It begins with an excellent discussion of marketing vs. privacy, which is an important opening topic because many analysts believe that the failure of e-business to meet its potential is because of consumer mistrust of information that is collected about their buying habits. With the big issue out of the way, the author goes into a succinct and clearly explained chapter intended to be a primer on privacy law. This sets the context for the rest of the book.

Each subsequent chapter addresses a specific topic. Each is well written and the range of topics spans every aspect of e-business privacy both in the U.S. and in Europe. The chapter titles are:

Healthcare Law Mandates Security and Privacy, Privacy of Personal Financial Information,Internet Privacy for Children, European Union Privacy Protection Mandate, Information Privacy and Compliance Programs, Internal Protection Controls, Creating and Communicating Policies, Digital Signatures Liberate Electronic Commerce, Biometric Security Systems, Encryption Security for Electronic Commerce, Protecting Proprietary Information, Secrecy and Noncompete Agreements, Computer Insurance: Risks and Protection, Audit Checklists and Monitoring.

As you can see, the topics are divided among general purpose privacy (i.e., privacy of personal financial information), technical (i.e., biometric security systems) and industry- or region-specific (i.e., healthcare law; EU privacy protection mandate).

With such a short page count and wide scope this book is not going to provide detailed answers. However, it will force you to see the bigger picture and carefully examine which areas you will need to address in more detail. From there you can obtain consulting services, training for in-house staff and/or additional books that address your specific areas of interest at the level of detail you require. I personally think this book is valuable for the reasons stated above and highly recommend it to anyone who needs to see e-business privacy at a macro level.