A pro sports team. A pro dance squad. An audience. Is that all you need to make cheerleading magic happen? In The Business of Professional Cheerleading, author Angela King-Twitero goes beyond choreography and routine straight to the heart of any successful cheerleading team: the well-honed business skills and professional management style of a first-class team director. In this concise and practical guide to professional cheerleading management, former pro cheerleader Angela King-Twitero covers nearly every aspect of team development, from image definition to business ethics. Readers will love King's direct language, innovative ideas, and the hands-on worksheets she has added to turn plans into action. King details how to attain and maintain sponsorships, how to tackle image creation, branding, and "damage control," and how to develop a stellar marketing strategy that will get the word out. . .and bring the crowds in! For everyone who has thought of entering cheerleading management, and for those who are already in the business but want to further develop their professional skills, The Business of Professional Cheerleading is a must-read. A unique and invaluable addition to the canon of professional development literature, The Business of Professional Cheerleading outshines general business manuals that fail to address the topics integral to cheerleading management, and outdates much conventional wisdom on the subject. It is the perfect addition to a company library or personal collection, and may even find a spot on your trophy-filled mantle!
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3 of 3 people found the following review helpful:
4.0 out of 5 stars
Easy Read, Relevant to its Industry,
By Coach Webb (Michigan, USA) - See all my reviews
This review is from: The Business of Professional Cheerleading (Paperback)
Great book for those interested in Professional Dance or Cheerleading. Provides relevant info about the industry and what it takes to be successful from a business standpoint. Not recommended for the Dancer though, but for the Coach or Director.
5.0 out of 5 stars
A valuable resource,
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This review is from: The Business of Professional Cheerleading (Paperback)
I was glad to find this book, and it has already proven to be quite helpful. I direct a semi-pro cheer team, but since I model it after NFL squads this book was still relevant to my situation. I think anyone who directs a dance or cheer team in an amateur, semi-pro, or pro sports league will find this book to be a handy resource.It is not for those who need very detailed instruction, or need help building a team step-by-step. The book provides ideas and guidance though.
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When I first think about a professional cheerleading team, a few things come to mind: image, beauty, talent, influence, and precision. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cheerleader program, cheerleading world, professional cheerleading, cheerleader image, cheerleading program, coordination fee, team image, cheerleader team, charity appearances, cheerleading team, junior programs New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
When I first think about a professional cheerleading team, a few things come to mind: image, beauty, talent, influence, and precision. Read the first page Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
cheerleader program, cheerleading world, professional cheerleading, cheerleader image, cheerleading program, coordination fee, team image, cheerleader team, charity appearances, cheerleading team, junior programs New!
Books on Related Topics | Concordance | Text Stats Browse Sample Pages:
Front Cover | Table of Contents | First Pages | Back Cover | Surprise Me!
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