From the Back Cover
Business and Professional Communication: Plans, Processes, and Performance, 4/e
James R. DiSanza, Idaho State University
Nancy J. Legge, Idaho State University
Grounded in real business examples and fundamental skill-building, Business and Professional Communication places a strong emphasis on presentations in business settings to help you prepare for the realities of daily career life. This text’s comprehensive topic coverage provides clear guidance for all communication practices in businesses and organizations. Centered on the notion that business communication can influence the interpretation of issues and events, this text provides practical tips, contemporary applications, and a survey of the relevant theories.
--This text refers to an out of print or unavailable edition of this title.
Highlights some of the most recent crises affecting American businesses and government, including JetBlue, Hurricane Katrina, Major League Baseball’s steroid scandal, E-coli in California spinach, and consumer product dangers from China (pet food, lead paint in toys, defective tires).
Incorporates a new section on methods of building customer trust during sales meetings and presentations.
Includes new figures identifying the four sources of power in interpersonal relationships, as well as methods of overcoming informal network barriers for women and minorities.