Business Professional Essentials

A Listmania! list by Marketing-Professor
 
Good to Great: Why Some Companies Make the Leap...And Others Don't
1.  Good to Great: Why Some Companies Make the Leap...And Others Don't by Jim Collins
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  "This is one of my personal favorites.  A must-read for any business professional or student."
$18.14   Used & New from: $0.01
4.4 out of 5 stars  See all reviews (1,420 customer reviews) | 9 customer discussions

Blue Ocean Strategy
2.  Blue Ocean Strategy by Renée Mauborgne
Used & New from: $20.14
4.1 out of 5 stars  See all reviews (415 customer reviews)

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How To Win Friends and Influence People
3.  How To Win Friends and Influence People by Dale Carnegie
The list author says:
  "Timeless lessons - a personal favorite!"
$14.96   Used & New from: $6.23
4.7 out of 5 stars  See all reviews (2,359 customer reviews)

The Success Principles(TM): How to Get from Where You Are to Where You Want to Be
4.  The Success Principles(TM): How to Get from Where You Are to Where You Want to Be by Jack Canfield
$13.12   Used & New from: $0.08
4.7 out of 5 stars  See all reviews (580 customer reviews) | 7 customer discussions

Socialnomics: How Social Media Transforms the Way We Live and Do Business
5.  Socialnomics: How Social Media Transforms the Way We Live and Do Business by Erik Qualman
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4.5 out of 5 stars  See all reviews (211 customer reviews) | 1 customer discussion

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
6.  Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation by Damian Ryan
Used & New from: $5.48
4.7 out of 5 stars  See all reviews (9 customer reviews)

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The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
7.  The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly by David Meerman Scott
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4.3 out of 5 stars  See all reviews (120 customer reviews) | 3 customer discussions

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The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses)
8.  The McGraw-Hill 36-Hour Course: Online Marketing (McGraw-Hill 36-Hour Courses) by Lorrie Thomas
$14.35   Used & New from: $4.00
4.7 out of 5 stars  See all reviews (56 customer reviews)

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Customer Discussions about products in this list
Discussion Replies Latest Post
What's with the short 5-star reviews? 0 Jul 16, 2014
Steve Jobs is Not a Level 5 Leader According to this Book 4 Mar 9, 2014
Goodbye Circuit City 5 Mar 8, 2014
What Jack Canfield, Napolean Hill and Brian Tracy have in common 0 Oct 6, 2013
The one principle that will assure you and me of succes is..... 4 Aug 7, 2012
The understanding and application of wise thought. 1 Jun 15, 2012
Is this the Life You were destined for? Is there More??? 2 Jun 15, 2012
A very interesting Succes book 1 Jun 15, 2012
I will periodically pick a random person that comments here to win a signed copy of Socialnomics 20 Nov 28, 2010
Hero's Journey Marketing(TM) & The Hero's Journey Entrepreneurship Secret(TM): 0 Jan 29, 2010
Chap 4. GtG: Confront the brutal facts, yet never lose faith 2 Jul 17, 2009
Now that customers can buy over the Internet, is intrusive advertising ethical? 4 Sep 16, 2008
 
   

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Marketing-Professor
Qualifications: Marketing-Professor.com editor and Marketing Professor
Last updated: 5/24/11
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