* Procedures that progressively sift and regroup your research
* Decision points that allow you to evaluate which steps remain
* The most cost-effective ways to take advantage of today's electronic media resources
* Efficient ways to retrieve the information your search has located easy-to-adapt sample research strategies are found throughout the book to help you confidently and quickly conduct your research in unfamiliar areas.
You'll find Business Research Handbook designed in a graphic, user-friendly format with easy-to-recognize icons as reference pointers and extensive lists of sources and material to help you obtain the information you need to:
* Compile biographical information on key players or parties
* Investigate potential business partners or competitors
* Engage in marketing research
* Compile a company profile
* Locate expert witnesses and verify credentials
* And much more

