Automotive Holiday Deals Books Holiday Gift Guide Shop Men's Athletic Shoes Learn more nav_sap_plcc_6M_fly_beacon David Bowie egg_2015 All-New Amazon Fire TV Get Ready for the Winter Gifts Under $50 Amazon Gift Card Offer minions minions minions  Amazon Echo Starting at $84.99 Kindle Black Friday Deals BestoftheYear Shop Now HTL

Enter your mobile number or email address below and we'll send you a link to download the free Kindle App. Then you can start reading Kindle books on your smartphone, tablet, or computer - no Kindle device required.

  • Apple
  • Android
  • Windows Phone
  • Android

To get the free app, enter your email address or mobile phone number.

Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences) 11th Edition

27 customer reviews
ISBN-13: 978-0073373706
ISBN-10: 0073373702
Why is ISBN important?
This bar-code number lets you verify that you're getting exactly the right version or edition of a book. The 13-digit and 10-digit formats both work.
Scan an ISBN with your phone
Use the Amazon App to scan ISBNs and compare prices.
Have one to sell? Sell on Amazon
Buy used
Condition: Used - Good
Condition: Used: Good
Comment: Good Condition - Inside has sporadic highlighting but text is completely readable and useable - Outside shows lite shelf/reading wear - Please see our feedback!
Access codes and supplements are not guaranteed with used items.
67 Used from $0.75
More Buying Choices
26 New from $35.00 67 Used from $0.75

There is a newer edition of this item:

Free Two-Day Shipping for College Students with Amazon Student Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student

Best Books of the Year So Far
Looking for something great to read? Browse our editors' picks for 2015's Best Books of the Year in fiction, nonfiction, mysteries, children's books, and much more.

Editorial Reviews

About the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

Hero Quick Promo
Holiday Deals in Kindle Books
Save up to 85% on more than 1,000 Kindle Books. These deals are valid until November 30, 2015. Learn more

Product Details

  • Series: McGraw-Hill/Irwin Series in Operations and Decision Sciences
  • Hardcover: 784 pages
  • Publisher: McGraw-Hill/Irwin; 11 edition (August 26, 2010)
  • Language: English
  • ISBN-10: 0073373702
  • ISBN-13: 978-0073373706
  • Product Dimensions: 8.8 x 1.2 x 11.1 inches
  • Shipping Weight: 4 pounds
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (27 customer reviews)
  • Amazon Best Sellers Rank: #45,191 in Books (See Top 100 in Books)

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

Most Helpful Customer Reviews

13 of 15 people found the following review helpful By Raymond A. Brow on January 29, 2012
Format: Kindle Edition Verified Purchase
In general, the content of the text is well done. There are many examples as well as reasonable process flows to be used for creating and documenting research.

My concern is the format offered for Kindle readers. The book is offered in Print Replica format, not traditional Kindle format. If the reader is used to Kindle format, then beware, there are substantial differences. I will highlight three. First, there is no search. For a book that will be used essentially as a reference text, I find this unacceptable. This lack is not documented in the fine print. Second, the text can only be loaded to 2 devices. This is documented, but it's good to recognize the deviation from the standard Kindle practice of 5. It is not uncommon for me to have books loaded at home, work, and then on one mobile device. Maybe that's overkill. The point is, however, if one is not aware of the restriction (who reads the fine print?), the message provided by the Kindle reader directs one to delete devices. This is not the fix. So there is a change, and the Kindle reader message is misleading. Finally, I find the print hard to read, particularly the portions of the book printed in colored fonts, such as aqua. It is largely unreadable without enlarging the page to a ridiculously enormous size. I find Print Replica in general is a step backward for the Kindle.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
6 of 6 people found the following review helpful By D. M. Nelson on October 18, 2012
Format: Hardcover Verified Purchase
This book was the required text for my MBA program's Business Research Methods course that I recently completed, and I could not have been more dissatisfied with the text. First of all, most of the book is not in color. The photos are black and white, the text is obviously black, and there is a single teal or aqua color delineating some of the sections. The graphical layout of the text, case studies, and other examples are a monochromatic disaster that make reading the text an absolute chore.

As far as content of the text, the material is presented in the same, uninteresting fashion as the graphic design. It seems as if there was almost no attempt by the authors to provide interesting, insightful, or useful material that would foster the reader's understanding of Business Research Methods. There were countless times during my reading of the text that I literally fell asleep while reading as if I were narcoleptic or something.

I absolutely could not recommend this text to anyone sincerely interested in a greater understanding of the subject matter. Unfortunately, most of you who would be buying this textbook are doing so because it is the required text for your college course.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
3 of 3 people found the following review helpful By Destiny McNair on April 20, 2013
Format: Hardcover Verified Purchase
I wish I had known I would only use this book a few times during a graduate-level course, I could have saved myself a lot of money!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
1 of 1 people found the following review helpful By Stephanie Williams TOP 1000 REVIEWER on August 25, 2015
Format: Hardcover Verified Purchase
Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences)

With the first opportunity, I got rid of this textbook.

Usually, I keep my texts for future reference, but this one proved to be more confusing and less educational for me than any other.

I realize it is sometimes challenging to write a text, but when you just habitually rewrite the same thing to take up space, hat can become problematic and disheartening for the learner. How much will you retain form a text that is just not that engaging.

Forcing yourself to get through a 12 week course knowing you need this book is painful. I find myself utilizing it in references as little as possible and finding other sources to use that peaked my interest consistently.

Perhaps a little more color on the pages would not have made it so mundane, but most of the book was in black and white and a required text instead of recreational reading does make a difference in how one approaches the fundamentals.

Lack of engagement by the authors with this text just further reiterates it as a fiscal numbers game, and no true path for the student to remember the teachings long after the class has ended and the book is no longer needed.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse
Format: Kindle Edition Verified Purchase
I've had a number of Kindle textbooks, and I recognize that there are two different formats, one makes the content look just like a regular kindle book and the other looks like its a .pdf of the page as it appears in a text book. I personally use the iPad Mini, which makes the .pdf type pages text appear very small. I get around this by doing the side view and scrolling down.

MAJOR FAIL - the biggest issues is not the type of format, but the color choice of the letters. The letters are aqua blue, like BRIGHT aqua blue, which makes them almost unreadable. On pages where the letters aren't aqua blue, the entire background of the page is aqua blue and the letters are a different color. I feel like the page is burning my retina!

I literally have not even read one page I hate it so much! Typically, I can change the kindle-type edition to change the background from white, gray, brown, or black and this adjusts the font but the .pdf format does not allow that option. I can only adjust the brightness of the page.

Didn't anyone open this in electronic format before printing the document? Come on McGraw-Hill, you are better than that. I haven't actually seen the print copy of the book, but if there is the same blinding blue in print, then this whole fiasco lies at the feet of the publisher.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback.
Sorry, we failed to record your vote. Please try again
Report abuse