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Business Research Methods (McGraw-Hill/Irwin Series in Operations and Decision Sciences) Hardcover – Large Print, August 26, 2010

ISBN-13: 978-0073373706 ISBN-10: 0073373702 Edition: 11th

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Product Details

  • Series: McGraw-Hill/Irwin Series in Operations and Decision Sciences
  • Hardcover: 784 pages
  • Publisher: McGraw-Hill/Irwin; 11 edition (August 26, 2010)
  • Language: English
  • ISBN-10: 0073373702
  • ISBN-13: 978-0073373706
  • Product Dimensions: 8.8 x 1.2 x 11.1 inches
  • Shipping Weight: 4 pounds
  • Average Customer Review: 3.5 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #231,543 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

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Customer Reviews

I feel like the page is burning my retina!
Andrew Langston
Unfortunately, most of you who would be buying this textbook are doing so because it is the required text for your college course.
D. M. Nelson
I wasn't really interested in the subject matter.
Elizabeth A. Rome

Most Helpful Customer Reviews

13 of 15 people found the following review helpful By Raymond A. Brow on January 29, 2012
Format: Kindle Edition Verified Purchase
In general, the content of the text is well done. There are many examples as well as reasonable process flows to be used for creating and documenting research.

My concern is the format offered for Kindle readers. The book is offered in Print Replica format, not traditional Kindle format. If the reader is used to Kindle format, then beware, there are substantial differences. I will highlight three. First, there is no search. For a book that will be used essentially as a reference text, I find this unacceptable. This lack is not documented in the fine print. Second, the text can only be loaded to 2 devices. This is documented, but it's good to recognize the deviation from the standard Kindle practice of 5. It is not uncommon for me to have books loaded at home, work, and then on one mobile device. Maybe that's overkill. The point is, however, if one is not aware of the restriction (who reads the fine print?), the message provided by the Kindle reader directs one to delete devices. This is not the fix. So there is a change, and the Kindle reader message is misleading. Finally, I find the print hard to read, particularly the portions of the book printed in colored fonts, such as aqua. It is largely unreadable without enlarging the page to a ridiculously enormous size. I find Print Replica in general is a step backward for the Kindle.
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6 of 6 people found the following review helpful By D. M. Nelson on October 18, 2012
Format: Hardcover Verified Purchase
This book was the required text for my MBA program's Business Research Methods course that I recently completed, and I could not have been more dissatisfied with the text. First of all, most of the book is not in color. The photos are black and white, the text is obviously black, and there is a single teal or aqua color delineating some of the sections. The graphical layout of the text, case studies, and other examples are a monochromatic disaster that make reading the text an absolute chore.

As far as content of the text, the material is presented in the same, uninteresting fashion as the graphic design. It seems as if there was almost no attempt by the authors to provide interesting, insightful, or useful material that would foster the reader's understanding of Business Research Methods. There were countless times during my reading of the text that I literally fell asleep while reading as if I were narcoleptic or something.

I absolutely could not recommend this text to anyone sincerely interested in a greater understanding of the subject matter. Unfortunately, most of you who would be buying this textbook are doing so because it is the required text for your college course.
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3 of 3 people found the following review helpful By Destiny McNair on April 20, 2013
Format: Hardcover Verified Purchase
I wish I had known I would only use this book a few times during a graduate-level course, I could have saved myself a lot of money!
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1 of 1 people found the following review helpful By Elizabeth A. Rome on August 6, 2013
Format: Hardcover Verified Purchase
I had to buy this book for a class. I don't think I read too much of it. I wasn't really interested in the subject matter. It really seems to over-complicate a simple subject.
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1 of 1 people found the following review helpful By James Sumlin on May 27, 2013
Format: Hardcover Verified Purchase
i received the book with the cover nearly torn off. the seller said it was normal wear and tear when I bought it. but when I got it, penn. should be ashamed of themselves.
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By Xavier Garcia on July 13, 2014
Format: Hardcover Verified Purchase
Great book. Thank
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Format: Hardcover
The content of this textbook is a chimeric mix between anecdotal if not fictitious examples that echo garden-variety commercial titles advertised under the "business books" supermarket shelves and poorly-referenced (or completely unreferenced) academic-sounding generalisations. If you have the choice, don't waste your time with a borrowed copy.
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Format: Hardcover Verified Purchase
I am doing crash courses on line and this is exactly the same book we're using and 3/4 the cost.
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