Business Research Methods with Student DVD (The Mcgraw-Hill/Irwin Series / Operations and Decision Sciences) (Hardcover)

by Donald Cooper (Author), Pamela Schindler (Author)

Editorial Reviews

Product Description
In its Anniversary 10th Edition, authors Cooper and Schindler continue to provide the most timely, richest, and most comprehensive coverage of the research experience in Business Research Methods. Students and instructors will find thorough coverage of business research topics – including the best coverage of questionnaire design – backed by solid theory. The authors are successful marketing research consultants; their expertise is evident in the realistic Snapshots, Close-Ups, PicProfiles, and case studies found in the text. Managerial decision making is the underlying theme, and topics and applications are presented and organized in a manner that allows students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About the Author
Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

Product Details

• Hardcover: 746 pages
• Publisher: McGraw-Hill/Irwin; 10 edition (November 5, 2007)
• Language: English
• ISBN-10: 0077224876
• ISBN-13: 978-0077224875
• Product Dimensions: 10.9 x 8.5 x 1.4 inches
• Shipping Weight: 4 pounds (View shipping rates and policies)
• Average Customer Review: 4.5 out of 5 stars See all reviews (2 customer reviews)
• Amazon.com Sales Rank: #63,445 in Books (See Bestsellers in Books)

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Customer Reviews

Most Helpful Customer Reviews

2 of 2 people found the following review helpful:

4.0 out of 5 stars BUSINESS RESEARCH METHODS, February 4, 2009

By	TOBIAS DILLARD - See all my reviews

For anyone taking BUS6610 at Troy, this book, the International version, is exactly the same as other versions. I was able to complete the course the same as folks who bought the more expensive U.S. version. Hope this helps.

5.0 out of 5 stars Business Research Methods, June 13, 2009

By	David L. Arnold (Ill.) - See all my reviews (REAL NAME)

Excellent quality that was better than described. The book was shipped quickly and prompt information from the seller was provided to keep me abreast of the shipping and delivery.