Research Design: Qualitative, Quantitative, and Mixed Methods Approaches by John W. Creswell |
Publication Manual of the American Psychological Association by American Psychological Association |
by Dr Christopher Hart
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by Charles Henry Brase
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by William Trochim
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Product Description
Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business. --This text refers to an out of print or unavailable edition of this title.
About the Author
William G. Zikmund, former professor of marketing at Oklahoma State University, received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
Covering topics in business research, this text employs numerous examples to illustrate real-world research in management, marketing, finance, accounting and other areas of business. --This text refers to an out of print or unavailable edition of this title.
About the Author
William G. Zikmund, former professor of marketing at Oklahoma State University, received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He was an active teacher who strived to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books.
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- Transactional Six Sigma and Lean Servicing: Leveraging Manufacturing Concepts to Achieve World-Class Service by Betsi Harris Ehrlich on page 20, page 130, and page 155
- Research Skills for Management Studies by Alan Ber Thomas on page 69, and Back Matter
- There's Room at the Top by Matthew Rekers in Front Matter, and Back Matter
- in Back Matter
- Train the Trainer, Volume 4 : Measurement & Evaluation (v. 4) by Cat Russo on page 68
See all 25 books citing this book
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