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Business Research Methods Hardcover – August, 2000

ISBN-13: 978-0072407419 ISBN-10: 0072407417 Edition: 7th

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Hardcover, August, 2000
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Product Details

  • Hardcover: 768 pages
  • Publisher: Mcgraw-Hill College; 7th edition (August 2000)
  • Language: English
  • ISBN-10: 0072407417
  • ISBN-13: 978-0072407419
  • Product Dimensions: 1.5 x 8.2 x 10.2 inches
  • Shipping Weight: 3.6 pounds
  • Average Customer Review: 3.8 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #2,137,876 in Books (See Top 100 in Books)

Customer Reviews

3.8 out of 5 stars
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Most Helpful Customer Reviews

12 of 13 people found the following review helpful By Mr. JKW on September 15, 2002
Format: Hardcover
"Business Research Methods" is a very thorough text describing the research process and is ideally suited for MBA programs or public administration programs. While a thorough text (no stone is left unturned), it does have a major drawback - namely its size and accessibility.
THE GOOD:
Cooper and Schindler offer up a thorough text which takes the reader/student through the complete research process from start to finish. Again, it is very detailed about the research process and any student who can make it through the text will come away from a very solid grounding in the research process. The research process is well described and real life examples abound through case studies which bring the topics close to home.
THE BAD:
At about 700 pages the text is VERY cumbersome and quite the chore to finish. The great thing about this book is that it is very detailed. The problem with this though, it that it is TOO detailed. The writing, while thorough, can probably best be described as "bland" (like the subject itself). Research methods, more than likely, DOES NOT top most students' list of favorite courses to take no matter how smart or motivated they are. Having a humongous tome of a subject that is not all that popular or accessible probably does not score points with most people. Research methods for most is an archaic subject, very difficult to understand or enjoy. This text, because of the subject matter, its size and bland tone, will probably fly over the heads of most students. If you are a student planning to read this book or if you are an instructor thinking of using this text, keep this in mind.
This textbook was used as one of the texts for a graduate level research methods course I took.
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10 of 12 people found the following review helpful By Jeff Stevens on February 1, 2001
Format: Hardcover
Cooper & Schindler provide an easy-to-understand approach to conducting research for business, or other related fields such as public administration. In developing this latest revision, the authors consider both the academic and applied researcher with a presentation strongly grounded in scientific methods and statistical techniques. The authors' straightforward writing style and in-depth content make this guide an excellent resource text for use in any business or public administration research methods course.
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9 of 11 people found the following review helpful By M. Halai on November 4, 1999
Format: Hardcover
The text is structured well for teaching purposes but the cases and
vignettes all relate to one ongoing example which gets quite
complex. Also, it means you have to take the chapters in the order
given and none other, otherwise the cases don't make much sense....
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