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Business Research Methods with CD (McGraw-Hill/Irwin) 9th Edition

3.6 out of 5 stars 8 customer reviews
ISBN-13: 978-0073214870
ISBN-10: 0073214876
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Editorial Reviews

About the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.
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Product Details

  • Series: McGraw-Hill/Irwin
  • Hardcover: 744 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (September 9, 2005)
  • Language: English
  • ISBN-10: 0073214876
  • ISBN-13: 978-0073214870
  • Product Dimensions: 8 x 1.3 x 11 inches
  • Shipping Weight: 4.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.6 out of 5 stars  See all reviews (8 customer reviews)
  • Amazon Best Sellers Rank: #2,242,973 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

Format: Hardcover
Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.
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Format: Hardcover
Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.
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Format: Hardcover
This book was "highly suggested" for a graduate level statistics class. I found it to be somewhat helpful, but there were many things I couldn't find. The CD that accompanied it was not helpful at all. I was looking for practice tests, but was unable to find any.
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Format: Hardcover Verified Purchase
I requested the 10th edition of Business Research Methods. My purchase stated I would be receiving the 10th edition as ordered. The pic of the 10th edition cover was connected to my cart and my purchase; HOWEVER, I received the 7th edition. This was not accepted in the Master's level class I purchased this book for. I attempted to contact Amazon about this and they sent me an email address to request a refund/return from the seller. I emailed the seller nearly 6 weeks ago and have still not heard a word from them. Unless the situation is rectified, I will never purchase from this seller again. At this point, I would not trust you were receiving the correct product if you order from them. I hope they change my mind for future purchases.
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