Join Amazon Prime and ship Two-Day for free and Overnight for $3.99. Already a member? Sign in.

 

or
Sign in to turn on 1-Click ordering.
 
 
More Buying Choices
68 used & new from $24.00

Have one to sell? Sell yours here
 
   
Business Research Methods with CD (McGraw-Hill/Irwin)
 
See larger image
 
Tell the Publisher!
I’d like to read this book on Kindle

Don’t have a Kindle? Get yours here.
 
  

Business Research Methods with CD (McGraw-Hill/Irwin) (Hardcover)

by Donald Cooper (Author), Pamela Schindler (Author)
3.8 out of 5 stars See all reviews (4 customer reviews)

Price: $143.00 & this item ships for FREE with Super Saver Shipping. Details
In Stock.
Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Monday, July 13? Choose One-Day Shipping at checkout. Details
14 new from $73.77 54 used from $24.00
Also Available in: List Price: Our Price: Other Offers:
Hardcover (9th) 48 used & new from $23.65
What Do Customers Ultimately Buy After Viewing This Item?

Frequently Bought Together

Customers buy this book with Publication Manual of the American Psychological Association by American Psychological Association

Business Research Methods with CD (McGraw-Hill/Irwin) + Publication Manual of the American Psychological Association
Price For Both: $168.15

Show availability and shipping details

  • This item: Business Research Methods with CD (McGraw-Hill/Irwin) by Donald Cooper

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details

  • Publication Manual of the American Psychological Association by American Psychological Association

    In Stock.
    Ships from and sold by Amazon.com.
    This item ships for FREE with Super Saver Shipping. Details


Customers Who Bought This Item Also Bought

Statistical Techniques in Business and Economics with Student CD

Statistical Techniques in Business and Economics with Student CD

by Douglas Lind
3.9 out of 5 stars (10)  $148.30
Psychology in the Service of National Security

Psychology in the Service of National Security

by A. David Mangelsdorff
$32.97
Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2nd Edition)

Educational Research: Planning, Conducting, and Evaluating Quantitative and Qualitative Research (2nd Edition)

by John W. Creswell
Delivering Health Care in America: A Systems Approach

Delivering Health Care in America: A Systems Approach

by Leiyu Shi
3.2 out of 5 stars (11)  $76.90
Research in Organizations: Foundations and Methods of Inquiry

Research in Organizations: Foundations and Methods of Inquiry

by Richard A Swanson
5.0 out of 5 stars (2)  $44.72
Explore similar items

Editorial Reviews

Product Description
Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About the Author
Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

Product Details

  • Hardcover: 744 pages
  • Publisher: McGraw-Hill/Irwin; 9 edition (September 9, 2005)
  • Language: English
  • ISBN-10: 0073214876
  • ISBN-13: 978-0073214870
  • Product Dimensions: 11 x 8.7 x 1.2 inches
  • Shipping Weight: 4.1 pounds (View shipping rates and policies)
  • Average Customer Review: 3.8 out of 5 stars See all reviews (4 customer reviews)
  • Amazon.com Sales Rank: #292,205 in Books (See Bestsellers in Books)

Tags Customers Associate with This Product

 (What's this?)
Click on a tag to find related items, discussions, and people.
Check the boxes next to the tags you consider relevant or enter your own tags in the field below.

Your tags: Add your first tag
 
Help others find this product — tag it for Amazon search
No one has tagged this product for Amazon search yet. Why not be the first to suggest a search for which it should appear?

Sell a Digital Version of This Book in the Kindle Store

If you are a publisher or author and hold the digital rights to a book, you can sell a digital version of it in our Kindle Store. Learn more

 

Customer Reviews

4 Reviews
5 star:
 (2)
4 star:    (0)
3 star:
 (1)
2 star:
 (1)
1 star:    (0)
 
 
 
 
 
Average Customer Review
3.8 out of 5 stars (4 customer reviews)
 
 
 
 
Share your thoughts with other customers:
Most Helpful Customer Reviews

 
4 of 4 people found the following review helpful:
5.0 out of 5 stars Research Resource Feedback, January 4, 2007
Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.
Comment Comments (2) | Permalink | Was this review helpful to you? Yes No (Report this)



 
4 of 5 people found the following review helpful:
5.0 out of 5 stars Using science to make decisions for business, February 18, 2007
Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.
Comment Comment (1) | Permalink | Was this review helpful to you? Yes No (Report this)



 
0 of 1 people found the following review helpful:
2.0 out of 5 stars Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald, November 29, 2008
Did not get the CD!
Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald
Comment Comment | Permalink | Was this review helpful to you? Yes No (Report this)


Share your thoughts with other customers: Create your own review
 
 
 
Most Recent Customer Reviews

3.0 out of 5 stars business research methods
seller sent me the book the day before my class was over. i did not have much use for the book and the book was in mint condition.
Published on April 10, 2007 by Nellie Garcia

Only search this product's reviews



Customer Discussions

 Beta (What's this?)
New! See all customer communities, and bookmark your communities to keep track of them.
This product's forum (0 discussions)
  Discussion Replies Latest Post
  No discussions yet

Ask questions, Share opinions, Gain insight
Start a new discussion
Topic:
First post:
Prompts for sign-in
  [Cancel]


Active discussions in related forums
   
Related forums


Product Information from the Amapedia Community

Beta (What's this?)



Look for Similar Items by Category


Discover Oregon

Garmin Oregon at Amazon.com
You'll find that on the trail, the new Garmin Oregons exchange waypoints, tracks, and geocaches with other Oregon and Colorado units.

Shop all Garmin

 

Big Savings in Books

Bargain Books
Find great titles at fantastic prices in our Bargain Books Store.
 

Hammer It Out

Shop for Hammers
Keep your toolbox stocked with a hammer or two for driving fasteners, for prying, and for demolition.

Shop all hammers

 

Best Books

Best of the Month
See our editors' picks and more of the best new books on our Best of the Month page.
 

 

Feedback

If you need help or have a question for Customer Service, contact us.
 Would you like to update product info or give feedback on images?
Is there any other feedback you would like to provide?

Your comments can help make our site better for everyone.


Where's My Stuff?

Shipping & Returns

Need Help?

Your Recent History

  (What's this?)
You have no recently viewed items or searches.

After viewing product detail pages or search results, look here to find an easy way to navigate back to pages you are interested in.

Look to the right column to find helpful suggestions for your shopping session.

Continue shopping: Top Sellers

Conditions of Use | Privacy Notice © 1996-2009, Amazon.com, Inc. or its affiliates