Business Research Methods with CD (McGraw-Hill/Irwin) (Hardcover)

~ Donald Cooper (Author), Pamela Schindler (Author)

Editorial Reviews

Product Description

Cooper and Schindler’s Business Research Methods offers students and instructors thorough coverage of business research topics backed by solid theory. The authors are successful marketing research consultants and that is evident in the rich and realistic case studies found in the text. Managerial decision making is the underlying theme, topics and applications are presented and organized in a manner that allow students to thoroughly understand business research topics and functions. Consequently, the structure of the text encourages and supports completion of an in-depth business research project during the semester.

About the Author

Donald R. Cooper teaches research methods, statistics, and organizational behavior in the masters and doctoral programs of public administration and business. Cooper's Ph.D. is from Kent State University. In addition to grants, articles, books, and monographs, he has received several teaching awards, most recently from the College of Architecture, Urban & Public Affairs. Dr. Cooper serves as the managing director of the Cooper Research Group, a consultancy specializing in customer satisfaction, loyalty, defection, and market segmentation research for the electronics and computer industries. Currently, he provides senior management of domestic and global firms with brand, segmentation, and service analysis. Prior to his academic career, Cooper was responsible for executive recruitment at a Fortune 500 and was an U.S. Air Force Captain during four years of active duty.

Pamela S. Schindler, Professor of Management at Wittenberg University, is an educator and businesswoman. A winner of the prestigious Leavey Foundation Award in Free Enterprise Education, Schindler specializes in teaching marketing management, creative advertising, and supervising students on applied management projects. Serving as Director of Wittenberg's Center for Applied Management, she coordinates the Small Business Institute (SBI) program, winner of the 1996 National Showcase Award for innovation and excellence, as well as the Project Management Assistance program, in which she has guided more than 300 students doing experiential research and strategic projects for businesses, not-for-profits, and government agencies. A management and marketing consultant, Schindler also holds operating responsibilities in her family's property management business.

Product Details

• Hardcover: 744 pages
• Publisher: McGraw-Hill/Irwin; 9 edition (September 9, 2005)
• Language: English
• ISBN-10: 0073214876
• ISBN-13: 978-0073214870
• Product Dimensions: 11 x 8.7 x 1.2 inches
• Shipping Weight: 4.1 pounds (View shipping rates and policies)
• Average Customer Review: 3.8 out of 5 stars  See all reviews (4 customer reviews)
• Amazon.com Sales Rank: #391,844 in Books (See Bestsellers in Books)

Customer Reviews

Most Helpful Customer Reviews

4 of 4 people found the following review helpful:

5.0 out of 5 stars Research Resource Feedback, January 4, 2007

By	Pamela L. Ziss - See all my reviews (REAL NAME)

Cooper's Business Research Methods was easy to read, yet provided a high level of research processes and methodology for use in a PhD program.

4 of 5 people found the following review helpful:

5.0 out of 5 stars Using science to make decisions for business, February 18, 2007

By	Turntable Titan "There when hiphop was created" (Everywhere) - See all my reviews

Nothing is done in business these days without using research to make decisions. The days of simply using hunches and intuition are just about about gone. It really is a jungle out there, and research is one of your rifles. This book shows you why research is important, how to do it, and how to apply what you've found. Research, if done correctly, can help you minimize the variables which can destroy you, or accentuate the factors which can help you meet your mission objectives. No matter what size your business is, you can apply these principles to increase your chances of success. The book is very expensive, but so is failure. Pardon the cliche', but an ounce of prevention really is worth a pound of cure.

0 of 1 people found the following review helpful:

2.0 out of 5 stars Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald, November 29, 2008

By	Vicki A. Maneff - See all my reviews (REAL NAME)

Did not get the CD!
Business Research Methods with CD (McGraw-Hill/Irwin) (Purchased on 10/26/2008) by Donald