• List Price: $350.95
  • Save: $295.45(84%)
Rented from apex_media
To Rent, select Shipping State from options above
Due Date: Dec 23, 2014
FREE return shipping at the end of the semester. Access codes and supplements are not guaranteed with rentals.
Used: Good | Details
Sold by apex_media
Condition: Used: Good
Comment: Ships direct from Amazon! Qualifies for Prime Shipping and FREE standard shipping for orders over $25. Overnight and 2 day shipping available!
Access codes and supplements are not guaranteed with used items.
Qty:1
  • List Price: $350.95
  • Save: $73.58 (21%)
Only 16 left in stock (more on the way).
Ships from and sold by Amazon.com.
Gift-wrap available.
Business Research Methods... has been added to your Cart
Trade in your item
Get a $86.11
Gift Card.
Have one to sell? Sell on Amazon
Flip to back Flip to front
Listen Playing... Paused   You're listening to a sample of the Audible audio edition.
Learn more
See this image

Business Research Methods (with Qualtrics Printed Access Card) Hardcover – March 12, 2012

ISBN-13: 978-1111826925 ISBN-10: 1111826927 Edition: 9th

Buy New
Price: $277.37
Rent
Price: $53.23 - $55.50
29 New from $124.99 44 Used from $165.66
Rent from Amazon Price New from Used from
eTextbook
"Please retry"
$104.99
Hardcover
"Please retry"
$53.23
$277.37
$124.99 $165.66
Free%20Two-Day%20Shipping%20for%20College%20Students%20with%20Amazon%20Student


Frequently Bought Together

Business Research Methods (with Qualtrics Printed Access Card) + Pocket Guide to APA Style
Price for both: $316.33

Buy the selected items together
  • Pocket Guide to APA Style $38.96

Customers Who Bought This Item Also Bought

If you buy a new print edition of this book (or purchased one in the past), you can buy the Kindle edition for only $9.99 (Save 96%). Print edition purchase must be sold by Amazon. Learn more.

Best Books of the Month
Best Books of the Month
Want to know our Editors' picks for the best books of the month? Browse Best Books of the Month, featuring our favorite new books in more than a dozen categories.

Product Details

  • Hardcover: 696 pages
  • Publisher: Cengage Learning; 9 edition (March 12, 2012)
  • Language: English
  • ISBN-10: 1111826927
  • ISBN-13: 978-1111826925
  • Product Dimensions: 10.9 x 8.5 x 1.3 inches
  • Shipping Weight: 3.6 pounds (View shipping rates and policies)
  • Average Customer Review: 3.9 out of 5 stars  See all reviews (12 customer reviews)
  • Amazon Best Sellers Rank: #46,113 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

William G. Zikmund, Ph.D., was a professor of marketing at Oklahoma State University until his death in 2002. He received his bachelor of science degree in marketing from the University of Colorado, a master of science degree from Southern Illinois University, and a Ph.D. in business administration with a concentration in marketing from the University of Colorado. Professor Zikmund worked in marketing research for Conway/Millikin Company and Remington Arms Company before beginning his academic career, and he had extensive consulting experience with business and not-for-profit organizations. Professor Zikmund published dozens of articles and papers in a diverse group of scholarly journals, including the JOURNAL OF MARKETING, ACCOUNTING REVIEW, and the JOURNAL OF APPLIED PSYCHOLOGY. He was the author of the successful textbooks EXPLORING MARKETING RESEARCH, BUSINESS RESEARCH METHODS, MARKETING, and EFFECTIVE MARKETING, as well as a work of fiction: A CORPORATE BESTIARY. Professor Zikmund was a member of several professional organizations, including the American Marketing Association, the Academy of Marketing Science, the Association for Consumer Research, the Society for Marketing Advances, the Marketing Educators¿ Association, and the Association of Collegiate Marketing Educators. He served on the editorial review boards of the JOURNAL OF MARKETING EDUCATION, MARKETING EDUCATION REVIEW, JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and JOURNAL OF BUSINESS RESEARCH. Professor Zikmund was an accomplished educator who strived to be creative and innovate in the classroom, and his books have been used in universities in Europe, Asia, Africa, South America, and North America, reaching more than a half million students worldwide.

Barry J. Babin has authored over 70 research publications in some of the most prestigious research periodicals, including the JOURNAL OF MARKETING, THE JOURNAL OF CONSUMER RESEARCH, THE JOURNAL OF BUSINESS RESEARCH, THE JOURNAL OF RETAILING, PSYCHOLOGICAL REPORTS, PSYCHOLOGY AND MARKETING, and THE JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, among others. Babin is currently Max P. Watson, Jr., Professor of Business and chair of the department of marketing and analysis at Louisiana Tech University. He has won numerous honors for his research, including the Louis K. Brandt Faculty Research Award from the University of Southern Mississippi (on three occasions), the 1996 Society for Marketing Advances (SMA) Steven J. Shaw Award, the 1997 Omerre Deserres Award for Outstanding Contributions to Retail and Service Environment Research, and the Academy of Marketing Science's Harold W. Berkman Distinguished Service Award. He is a former president of the Academy of Marketing Sciences and the Society of Marketing Advances, and he currently serves the marketing editor for the JOURNAL OF BUSINESS RESEARCH. Babin's research focuses on the effect of the service environment in creating value for employees and customers. His expertise is in building and understanding value that leads to long-lasting, mutually beneficial relationships with employees and customers. His primary teaching specialties involve consumers and service quality, marketing research, and creative problem solving. A frequent international lecturer, he has presented in Australia, South Korea, France, Germany, New Zealand, South Africa, Canada, Sweden, and the United Kingdom.

Jon is an Assistant Professor in the Department of Management at TCU where he teaches courses in the area of New Ventures and Organizational Behavior. He previously taught at the University of Southern Mississippi. He has pulished articles in journals such as Entrepreneurship Theory & Practice, Journal of Management, and the Journal of Business Research.

Mitch is an Associate Professor of Management at Bradley University. Mitch has previous teaching experience at Southern Illinois University, the University of Minnesota, and Louisiana State University. His current teaching interests include Principles of Marketing, Pricing and Product Strategies, Sales Management, Marketing Research, and Advanced Marketing Research. In recognition of his teaching, Dr. Griffin received the Foster College of Business Administration 1994 Midwest Grain Products Inc. Outstanding Teaching Award. His research has appeared in the Journal of Consumer Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Business Research, Journal Of Consumer Affairs, Journal of Satisfaction, Dissatisfaction and Complaining Behavior, Journal of Nonprofit and Public Sector Marketing, and Advances in Consumer Research.

More About the Author

Discover books, learn about writers, read author blogs, and more.

Customer Reviews

3.9 out of 5 stars
Share your thoughts with other customers

Most Helpful Customer Reviews

3 of 4 people found the following review helpful By FrustratedCustomer on January 21, 2014
Format: Hardcover Verified Purchase
I rented the above book back in fall and i hardly used the book and i returned the book before the dead line it looks like a new one and after a month ,I received an email saying that the Binding damaged and charged $437.06.
I am really upset and frustrated with the way these guys cheated.I rented the books so many times and never had this problem before.
I checked so many sites online and this brand new book one costs around $260.
I would never ever rent or purchase any book from this seller.
I will start advising all my fellow student not to fell into this kind of trap especially from this seller.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
1 of 1 people found the following review helpful By Mohamed Abed on June 18, 2012
Format: Hardcover Verified Purchase
I had quick review on the book and I read first chapter. I can certainly tell that this book is real amazing in the way describing the process, importance, methodology and step by step of conducting a business research.

The book is good for academic people as well as researchers in the field of the market.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
3 of 4 people found the following review helpful By Adam Nudelman on October 8, 2013
Format: Hardcover Verified Purchase
This is a COUNTERFEIT product. I nearly failed my class because pages were missing and that information was from the old version. DON'T make the same mistake I made.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By Ondine Feldman on April 15, 2013
Format: Hardcover Verified Purchase
Good text book for a research methods class. Not software or data analysis focused, definitely more conceptual. Should be used in conjunction with IBM SPSS Statistics Guide 19 to Data Analysis
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
2 of 3 people found the following review helpful By A.S. on September 13, 2013
Format: Hardcover Verified Purchase
I was sent the international version, which had different questions and caused trouble with my assignments. However because the ISBN on the back was the same I was told Refe was nothing that could be done. Very disappointed!!
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again
By hung on September 22, 2014
Format: Hardcover Verified Purchase
PERFECT even though its an instructor edition. EXACTLY THE SAME as student editions.
Comment Was this review helpful to you? Yes No Sending feedback...
Thank you for your feedback. If this review is inappropriate, please let us know.
Sorry, we failed to record your vote. Please try again

What Other Items Do Customers Buy After Viewing This Item?