Business Research Methods 6e [Hardcover]

William G. Zikmund (Author), Eilliam G. Zikmund (Author)

Book Description

ISBN-10: 0030258170 | ISBN-13: 978-0030258176 | Publication Date: 2000 | Edition: 6th

This best-selling text continues in its sixth edition to provide the most current and comprehensive coverage of business research. Student friendly in design, the text contains numerous examples illustrating real-world research in management, marketing, finance, accounting and other business areas. It is the ideal text for undergraduate and first year MBA courses in marketing, management, or quantitative studies. Features: * Comprehensive coverage of the Internet and its impact on Business Research throughout the text. * This text takes an applied research approach, while providing thorough exploration of theoretical research issues, as well as real-world business research. * Thorough coverage of global research activities gives Business Research Methods an international perspective. * Statistical concepts are presented in a simple and straight-forward manner that allows students to more easily understand the complex issues of Business Research. New to this edition: * Placed early in the text, the topic of Information Technology and Knowledge Management sets the stage for discussion of the Internet and many new information technologies influencing Business Research. * Chapter Seven, "Secondary Data in a Digital Age" has been substantially revised to incorporate discussions of data mining and other new technologies that are changing the way researchers view secondary data investigations. * Topics such as cross-functional teams in research efforts are discussed several times. * Many new cases.

Editorial Reviews

About the Author

William G. Zikmund is a professor of marketing at Oklahoma State University. He received his bachelor of science in marketing from the University of Colorado, a masters of science from Southern Illinois University, and a PhD in business administration from the University of Colorado. Professor Zikmund worked in marketing research for Conway\Millikin Company and Remington Arms Company before beginning his academic career. In addition, he has extensive consulting experience with many business and not-for-profit organizations. Professor Zikmund has published many articles and successful textbooks. His books include Marketing, Effective Marketing, Exploring Marketing Research, and Business Research Methods. He is an active teacher who strives to be creative and innovate in the classroom. His books have been used in Universities in Europe, Asia, Africa, South America, and North America. More than one-half million students have read his books. --This text refers to an out of print or unavailable edition of this title.

Product Details

• Hardcover: 660 pages
• Publisher: Harcourt College Pub; 6th edition (2000)
• Language: English
• ISBN-10: 0030258170
• ISBN-13: 978-0030258176
• Product Dimensions: 9.7 x 8 x 1.1 inches
• Shipping Weight: 3.2 pounds
• Average Customer Review: 4.1 out of 5 stars  See all reviews (14 customer reviews)
• Amazon Best Sellers Rank: #2,079,863 in Books (See Top 100 in Books)

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Customer Reviews

Most Helpful Customer Reviews

21 of 21 people found the following review helpful:

5.0 out of 5 stars An excellent text, March 1, 2002

By 

M. Halai "mnh" (London, UK) - See all my reviews
(REAL NAME)   

This review is from: Business Research Methods 6e (Hardcover)

i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.

17 of 17 people found the following review helpful:

5.0 out of 5 stars A superb Text, October 3, 2000

By 

"old_sailor" (RIYADH Saudi Arabia) - See all my reviews

This review is from: Business Research Methods 6e (Hardcover)

I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.

20 of 21 people found the following review helpful:

5.0 out of 5 stars No Dust Bunnies!, September 19, 2001

By 

Sojourner "Learning to Live Life" (Suisun City, CA United States) - See all my reviews

Amazon Verified Purchase

This review is from: Business Research Methods 6e (Hardcover)

This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.

I had 16 weeks of statistical research methods as part of my Masters program. If I would have had this book, I would have understood and got much, much more out of those 16 weeks. If I had just one research methods book to buy, THIS is IT!

Don't waste your money on some academic text. Get this one and get the ability to hit the ground running with your research project!