Customer Reviews

Business Research Methods, 7th Edition

5 star:		(9)
4 star:		(2)
3 star:		(1)
2 star:		(0)
1 star:		(2)

 

 

i have been teaching Business Research to MBA classes for 5 years. I have gone through many text books and tried out several as recommended reading for my classes. None come even close to the readability and sheer ease of use of this book by Professor Zikmund. It is well organised, and gives comprehensive coverage to all aspects of research without getting bogged down in theory. The examples, end of chapter questions and cases are interesting and serve as excellent discussion points in class. I am happy to see a new edition is available and hope that it will contain some more up to date examples.

I have been using Prof. William Zikmund's wonderful textbook, "Exploring Marketing Research," in my undergraduate marketing classes in the US since the early 1980s. When I started teaching "Research Methodolgy" to MBA students in Saudi Arabia some six years ago and discovered that Professor Zikmund has a text on the subject, I adopted that text without hesitation. The book is well written, easy to read and comprehend, and has several examples and very good applications and cases. I give it "A+" and recommend it to other professors and business researchers enthusiastically.

This is one research methods text that will NOT be collecting dust bunnies on your shelf. It is extremely "user friendly" for the student/novice researcher but has the breadth and depth to remain useful to the expert and research professional. It is well organized so that you can skip around to the parts you need at the moment. It has lots of exercises and follow up readings/references to hammer home the content.

I had 16 weeks of statistical research methods as part of my Masters program. If I would have had this book, I would have understood and got much, much more out of those 16 weeks. If I had just one research methods book to buy, THIS is IT!

Don't waste your money on some academic text. Get this one and get the ability to hit the ground running with your research project!

I am extremely disappointed by your services having ordered this book ISBN 9781439080672, the U.S. Edition of the Business Research Methods. You went a head and sent me the INTERNATIONAL EDITION - which I did not order and which is clearly labeled "NOT FOR SALE IN THE UNITED STATES". I asked for my refund, and while waiting for my refund, I re-ordered the book again, online at link to WWW.PRIORITYTEXTBOOK.COM. Again, you sent me the INTERNATIONAL EDITION for the second time in a row!!! In the meantime, my classes are going on and I am getting delayed and penalized for late submission of assignments. I contacted WWW.PRIORITYTEXTBOOK.COM - and wow - they are in MALAYSIA. They responded that "THEY DON'T ACCEPT RETURNS AND THEREFORE NO REFUND". This was the most frustrating transaction I have had with you - and I am now stuck with a USELESS TEXT BOOK - INTERNATIONAL EDITION!!!(TOTALY USELESS LOAD!). I am exploring possible legal steps I should take against PRIORITYTEXTBOOK.COM (highway robbers!!!). These group should not be allowed to be linked to your website - and must be banned from selling counterfeit books in the United States of America! Can someone help me get rid of them, please? I am really mad at the so called WWW.PRIORITYTEXTBOOK.COM

When I saw the price was the lowest, Well I had some doubts! But,
Thanks guys, for the deal price and delivery time.
And I don't know how did you managed to set the price as low as that!
Anyway, Thanks and keep-on

Excellent service. Ordered on Monday night, received my book Thursday. I was extremely pleased and I would buy from same buyer again!

Received book in timely manner and in the condition listed when purchased. Book was mailed the very next day through the US Post Office.

bought this with great discount vs local bookstore. this is a bit too academic for my taste, but it offers lots of real-world marketing examples.

I used this book for class. It is a good reference book which thoroughly explores research methods. It is exactly as I would expect a classroom text to be.

I've been doing online surveys and consulting for years and have found Vista surveys to be the best by far. This book really helps to enusure that I ask the right questions for my Fortune 500 clients! Highly recommend indeed!