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Business Rules of Thumb Paperback – June, 1987

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Editorial Reviews

From Publishers Weekly

This book is a by-product of a business school research product undertaken by entrepreneurs Godin and Conley while attending Stanford's Graduate School of Business. The authors interviewed hundreds of "executive decision-makers"including retailers, ad people, authors, politicians and professors and uncovered what they call "personal rules of thumb" used by the subjects "in navigating through business life." Examples: Ronald Reagan advises, that one must "always negotiate from a position of strength" while artist Victor Antonetti believes one should "never negotiate on a full stomach." Film producer Tom Kohler says, "If you see a person cross his arms in a meeting, proceed cautiously and focus on his doubts." Marketing director Robert Tillman warns, "Never sleep with someone who reports to you." Motorola president Jonn calculates, "A manufacturing or R & D plant should never allow its employment level to exceed one thousand people." Many of These maxims convey worthwhile wisdom, and the business novice will consider this collection a productive asset.
Copyright 1987 Reed Business Information, Inc.

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Product Details

  • Paperback: 165 pages
  • Publisher: Warner Books (June 1987)
  • Language: English
  • ISBN-10: 0446370266
  • ISBN-13: 978-0446370264
  • Product Dimensions: 0.4 x 4.9 x 5.6 inches
  • Shipping Weight: 5.6 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (1 customer review)
  • Amazon Best Sellers Rank: #657,024 in Books (See Top 100 in Books)

More About the Author

Seth Godin is the author of eighteen international bestsellers that have been translated into over 35 languages, and have changed the way people think about marketing and work. For a long time, Unleashing the Ideavirus was the most popular ebook ever published, and Purple Cow is the bestselling marketing book of the decade.

His book, Tribes, was a nationwide bestseller, appearing on the Amazon, New York Times, BusinessWeek and Wall Street Journal bestseller lists. It's about the most powerful form of marketing--leadership--and how anyone can now become a leader, creating movements that matter.

His book Linchpin came out in 2008 and was the fastest selling book of his career. Linchpin challenges you to stand up, do work that matters and race to the top instead of the bottom. More than that, though, the book outlines a massive change in our economy, a fundamental shift in what it means to have a job.

Since Linchpin, Godin has published two more books, Poke the Box and We Are All Weird, through his Domino Project. He followed these with The Icarus Deception via Kickstarter, which reached its goal in less than three hours. Joined by Watcha Gonna Do With That Duck and V is for Vulnerable, those books are now widely available. In late 2014, he announced his latest, What To Do When It's Your Turn, sold directly from his website.

In addition to his writing and speaking, Seth was founder and CEO of,. His blog (find it by typing "seth" into Google) is the most popular marketing blog in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!, a job he got after selling them his pioneering 1990s online startup, Yoyodyne.

You can find every single possible detail that anyone could ever want to know at

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Most Helpful Customer Reviews

10 of 11 people found the following review helpful By Golden Lion VINE VOICE on April 26, 2007
Format: Paperback
Purpose: 1.the project focused on the methods and means by which executives make business decisions. The research group discovered that executive decision makers use their intuition or past experiences as the chief influence in their decision making. Personal rules of thumb were the overwhelming favorite instrument used by these executives in navigating through business life.

Starting a Business
1. Limit the number of primary participants to people who can consciously agree upon and contribute directly to that which the enterprise is accomplish, for whom, and by when.
2. Define the business of enterprise in terms of what is to be bought, precisely by who, and why.
3. Concentrate all available resources on accomplishing two or three specific, operational objectives within a given period of time period.
4. Prepare and work from a written plan that delineates who in the total organization is to do what, by when.
5. Employ key people with proven records of success at doing what needs to be done in a manner consistent with the desired value system of the enterprise.
6. Reward individual performance that exceeds agreed upon standards.
7. Expand methodically from a profitable base toward a balanced business
8. Project, monitor, and conserve cash and credit capability.
9. Maintain a detached point of view
10. Anticipate incessant change by periodically testing adopted business plans for consistency with realities of the world marketplace.

Other Starting Business Rules:
1. The less time and money it takes to start and manage a company, the more likely it is too survive.
2. In starting a new business select a small or medium community where reputation can be built quickly.
3. Happiness is a positive cash flow
Read more ›
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