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The Business Guide to Selling Through Internet Auctions: How to Implement a Structured Marketing Plan for Selling to Consumers and Other Businesses Paperback – October 1, 2001


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Product Details

  • Paperback: 320 pages
  • Publisher: Maximum Press (FL) (October 2001)
  • Language: English
  • ISBN-10: 1885068735
  • ISBN-13: 978-1885068736
  • Product Dimensions: 9 x 7.1 x 1.2 inches
  • Shipping Weight: 2.1 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (9 customer reviews)
  • Amazon Best Sellers Rank: #4,209,695 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

Nancy Hix is a technical writer and a HTML instructor. She is the author of Collector's Guide to Buying, Selling, and Trading on the Internet and Collector's Guide to Online Auctions. She lives in Wheaton, Illinois.

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Customer Reviews

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16 of 23 people found the following review helpful By Karl on April 8, 2002
Format: Paperback
This book is misleadingly advertised as: "For those businesses that want to supplement their sales online or those who want to make a full-time effort out of selling online in a structured, well-planned, repeatable way...." & "This book is not about having a garage sale online."
At best, these are gross exagerations, at worst...
The text of the book barely mentions ways for a business to sell either new, or liquidation merchandise.
The thrust of the book, contrary to the garage sale quote above, IS about having garage sales online, or at best, for a person to make a little extra money in their spare time. It is OBVIOUSLY NOT aimed at normal businesses; or full time auction sellers.
Also included is the obligatory story that, "I got an item for nothing at a garage sale, and sold it for a bundle on eBay!" that you have seen EVERYWHERE before.
I don't CARE about selling garage sale items on eBay, that's why I bought this book in the first place!
This book seems to be for neophytes, or sellers that haven't been selling for long. I don't believe that I found ONE fact that I didn't already know about online auctions in the entire 562 page book.
Her descriptions on many important matters tend towards the vague, fluffy or incomplete, with little hard information.
Also, Nancy Hix can't seem to use 10 words when 1,000 will suffice. This whole book could be condensed to under 150 pages will no loss of useful content. (WHAT was her editor THINKING???) She also seems enamored of filling up space with tons of unneeded screen shots of websites.
The only useful thing in the whole book are the links to other sites that are scattered throughout the book.
Don't waste your money on this one. Unfortunately, Starting an eBay Business for Dummies isn't much better.[...]
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8 of 11 people found the following review helpful By A Customer on June 25, 2002
Format: Paperback
This book is so outdated, you're better off ignoring it. I'd guess that maybe 30% of the material pertains to eBay, even that's a stretch.

I found the author to ramble at times, stroking they're own ego. I also found the detail quite boorish, almost as if the author wanted to fill out the book's length. If you're a newbie to online auctions, avoid this book, and get the Dummy's book. If you're an experienced eBay seller (say, 50 feedback or so), you don't even need this book. Save your cash.
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5 of 8 people found the following review helpful By Sharon A. Adams on February 27, 2002
Format: Paperback
This is an OUTSTANDING guide not only to Selling over the Internet and in auctions but also Buying. It contains tons of informative web sites to help obtain information needed to make the most of your Auctions.
Nancy L. Hix has done a wonderful job of providing a step by step guide for consumers and businesses. It has every thing you need to know, weather you're an expert seller or just starting out. In this EASY TO USE book you can go from never selling on the Internet to earning that extra cash we all need.
This guide has it all, from covering the basics of understanding your browser to linking auction sites to web pages.
All written in easy to understand terms with photos to show you how things can and should look when done properly. With this book there is no need for those expensive "How To" books. This book is the best investment you can make when looking for information on Internet sales and auctions. A must have for anyone planning to sell in on line auctions or planning to start an on line business.
My hats off to Nancy. Thanks for putting out a book that is both understandable and informative.
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4 of 7 people found the following review helpful By Nancy J. Davies on February 2, 2002
Format: Paperback
If I were running a business seminar on auctioning any quantity of products through online auctions, I'd use "The Business Guide to Selling Through Internet Auctions" by Nancy L. Hix as the supporting textbook. I'd encourage students to follow her seven-step auction marketing plan to the letter.
I wish such a seminar had been available to me when I had a garage full of surplus items from a discontinued family business. I came close to chucking them into the trash when a friend suggested that I sell them on the Internet. "Online auctions are hot," she told me.
Not sure how to enter the online auction scene, I picked up a few books hoping to learn the tricks of the trade. One of them was Hix's book. After browsing through the table of contents and index, I almost returned the other books. Hix's is the only book I need! Whether I succeed or not is up to me, of course, but Hix provides a seven-step selling plan that will make it difficult for me to fail.
In her easygoing conversational style of writing, she covers such things as exploring my target market, studying how my competition operates, deciding what payment options to offer, and dozens of ways to get more visitors to my auction listings. She advises me to find the right auction site for my products and provides a valuable list of auction sites other than eBay. Chapter 11 was invaluable for me, since it deals with being an independent auction seller. She even offers advice on handling problem users. I'll be ready!
It's obvious that Hix knows the online auction process inside and out and did a tremendous amount of research. She cites many real-life examples from folks who make their living selling on eBay and other auction sites. If they can do it, so can I. I used some of Hix's HTML tips to format my descriptions. My first batch of auctions closed a few days ago and I earned a nice profit from them! I can't wait to list more. This book is perfect for all sellers, great and small.
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