This is a case book written by prominent authors at both Harvard and Stanford. It contains nine core sections with approximately three to five cases per part. The parts include Leagues and Events, Sponsorship and Marketing, and Finance and Valuation. Each section is preceded with an Overview of Key Topics that set the stage for the cases and each section concludes with summary materials and discussion questions. The cases themselves focus on certain teams or aspects of team sports. It includes cases on major league soccer, the Boston Red Sox's Fenway Park, the pros and cons of hiring a sports agent, Magic Johnson's endorsement deals and the Women's NBA. Each individual case is also followed by discussion questions.
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Editorial Reviews
About the Author
George Foster’s teaching and research interests are sports business management, globalization strategies of new ventures, entry strategies of ventures into the U.S., and cost management analysis. He is active in venture capital, and the Silicon Valley business community. He serves on the board of several startups and is an advisor to entrepreneurs. He directs the Executive Program for Growing Companies at Stanford University and works with MBA’s in the development of business plans. Foster is author or co-author of seven books and over 30 articles and has received multiple research awards from academic and business associations. Companies he has worked with include Apple Computer, ARCO, Australian Stock Exchange, Borland, DEC, Exxon Corp., Frito-Lay, Hewlett Packard, McDonald’s Corp., and PepsiCo.
Stephen A Greyser is the Richard P. Chapman Professor of Business Administration Emeritus at Harvard Business School, where he specializes in brand marketing, advertising/corporate communications, sports management, and nonprofit management. A graduate of Harvard College, he received his MBA and DBA degrees from HBS, where he was the Chirurg Advertising Fellow. At Harvard College, he is a Trustee of WHRB, a Faculty Associate of Winthrop House, and a past director of the Harvard Alumni Association; he is also a member of the Harvard Professional Sports Panel advising Harvard undergraduates considering professional sports careers. He is a Hauser Center Faculty Fellow at Harvard's Kennedy School.
Most recently (2002), his co-authored California Management Review article explored 'The Multiple Identities of the Corporation.' He is co-author of Revealing the Corporation (2003) on corporate identity, image, and branding. He conceived and developed the HBS elective course on the 'new' Corporate Communications, exploring business efforts to influence its many external constituencies, particularly through the media. This has involved over 40 new case studies and articles on business-media relations, crisis/issues management, corporate identity and images, investor relations, changing roles for public relations/public affairs, sponsorship, and corporate reputation (the topic of his 1992 invited presentation to the Arthur Page Society and of a 1995 article in Reputation Management.) He co-developed the Strathclyde Statement on Corporate Identity (1995), an international academic-practitioner initiative on the subject. --This text refers to an alternate Hardcover edition.
Stephen A Greyser is the Richard P. Chapman Professor of Business Administration Emeritus at Harvard Business School, where he specializes in brand marketing, advertising/corporate communications, sports management, and nonprofit management. A graduate of Harvard College, he received his MBA and DBA degrees from HBS, where he was the Chirurg Advertising Fellow. At Harvard College, he is a Trustee of WHRB, a Faculty Associate of Winthrop House, and a past director of the Harvard Alumni Association; he is also a member of the Harvard Professional Sports Panel advising Harvard undergraduates considering professional sports careers. He is a Hauser Center Faculty Fellow at Harvard's Kennedy School.
Most recently (2002), his co-authored California Management Review article explored 'The Multiple Identities of the Corporation.' He is co-author of Revealing the Corporation (2003) on corporate identity, image, and branding. He conceived and developed the HBS elective course on the 'new' Corporate Communications, exploring business efforts to influence its many external constituencies, particularly through the media. This has involved over 40 new case studies and articles on business-media relations, crisis/issues management, corporate identity and images, investor relations, changing roles for public relations/public affairs, sponsorship, and corporate reputation (the topic of his 1992 invited presentation to the Arthur Page Society and of a 1995 article in Reputation Management.) He co-developed the Strathclyde Statement on Corporate Identity (1995), an international academic-practitioner initiative on the subject. --This text refers to an alternate Hardcover edition.
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6 of 9 people found the following review helpful:
5.0 out of 5 stars
Essential Reading for Aspiring Sports Executives,
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This review is from: The Business of Sports: Cases and Text on Strategy and Management (Hardcover)
Dr. Foster's book is required reading for anyone interested in working in a front office of a major sports franchise. Foster provides context, cases, analysis, and methods for addressing the problems and opportunities that confront decision makers in front offices.
Not only is the book exceptionally informative, providing excellent examples and explanations, it's also a fascinating read that can provide a different perspective on how decisions are made (and should be made) in sports. It's rare to have a textbook that's this much fun to read; rarer still that it's actually insightful, valuable, and applicable to the real world. This isn't just a great textbook -- it's a great book period.
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