E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Revised & Updated for 2003) [Spiral-bound]

Philip Gurian (Author)

Book Description

ISBN-10: 0962163945 | ISBN-13: 978-0962163944 | Publication Date: April 2003

We'd like to thank New York University for having used this publication as a text book as well as the other institutions of higher learning that use it for instructional purposes. This book extensively describes how to use e-mail in dozens of business situations and environments. Bulk e-mail marketing is also discussed but to a significantly lesser extent.

Because it's printed frequently, and printed in smaller amounts, the publisher is able to update the book roughly every 3 months. It's more-than-likely the most current book of it's type, no matter when you get it (as most other books are 4 to 12 months old before they even hit the bookstore.) This publication also discusses in detail the activities of Electronic Account Executives & Electronic Customer Service Representatives. It's an excellent guide to the Internet for those with limited or more e-mail experience. It also has several large reference tables and a massive glossary. All of the roughly 300 Web addresses in the book are on the book's free Web site for easier access (compared to typing in the Web addresses of the sites you want to look at.)

This book's pages are large in size, 8 by 11 inches. The extra large size of this book's pages mean that substantially more information is on each page of this book as compared to most other books.

Editorial Reviews

About the Author

Phil Gurian has performed Internet research, marketing and Web page development for more than 2 dozen organizations and companies. Mr. Gurian also teaches classes on "push" personal Internet marketing.

Product Details

• Spiral-bound: 110 pages
• Publisher: Grand National Press (April 2003)
• Language: English
• ISBN-10: 0962163945
• ISBN-13: 978-0962163944
• Product Dimensions: 11 x 8.8 x 0.5 inches
• Shipping Weight: 14.2 ounces
• Average Customer Review: 3.9 out of 5 stars  See all reviews (15 customer reviews)
• Amazon Best Sellers Rank: #5,099,017 in Books (See Top 100 in Books)

Customer Reviews

Most Helpful Customer Reviews

9 of 11 people found the following review helpful:

3.0 out of 5 stars Useful yet, May 26, 2000

By 

Zeid J Sha-sha-a - See all my reviews

This review is from: E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Revised & Updated for 2003) (Spiral-bound)

The book touches on a wide list of e-mail and Internet tools and facilities. No doubt it upgrades the reader'sknowledge about details that normally we tend to overlook or forget. Yet the element of e-mail business startegy is not as stressed as the book title implies .

11 of 14 people found the following review helpful:

1.0 out of 5 stars E-mail Business Strategies, January 4, 2000

By 

choi,kihyun (Korea) - See all my reviews

This review is from: E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Revised & Updated for 2003) (Spiral-bound)

1. it contains very elementary contents] 2. it didn't organized very well,so i got a headache! 3. it doesn't match with the title of this book very well 4. this book published like a grey note not book

If I could see this book at bookstore, i wouldn't purchase that.

6 of 7 people found the following review helpful:

1.0 out of 5 stars 3/8" High and a Page Deep, March 6, 2001

By 

Dick Schutz (Long Beach, CA USA) - See all my reviews

This review is from: E-mail Business Strategies & Dozens of Other Great Ways to Take Advantage of the Internet (Revised & Updated for 2003) (Spiral-bound)

The book has a smatter of information on a lot of topics, but treats each topic so superficially that it is altogether unimformative. The front cover says, "Written for those with limited or more Internet experience," which includes about everybody. But it is a very long way from being all things to all people. The back cover says that "..after reading this book, we're confident that you will be an intermediate level Internet user." No way.