This book answers the question, "What is the value of using streaming and digital media for my business and what can I expect in return?" The Business of Steaming and Digital Media gives you a concise and direct analysis of how to implement a scalable, profitable venture, as well as the common and hidden pitfalls to avoid in your business. By focusing on both the business implications and technical differences between rich media and traditional broadcast distribution, you will learn how to gain significant time-to-market and cost-saving advantages by effectively using streaming and digital media technologies.
* Strategies to build profitable businesses using streaming and rich media technologies; * Critical implications of streaming and digital media technologies on today's business; * Recommendations for evaluating, selecting and implementing the audio and video needs of your company; * Hard data on the financial aspects of streaming projects and the demographics of users; * Real-world ROI case studies of what has worked--and what hasn't--from companies such as Ernst & Young, JPMorgan Chase, Bumble & bumble, New York City Public Schools, MasterCard, Unisys, and More.
"Dan Rayburn is recognized as the ""voice for the streaming media industry"" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years. As a passionate leader and spokesperson in the field of streaming and digital media, Mr. Rayburn is noted for his expertise and insight pertaining to digital media business models, industry foresight, hardware and software products, delivery methods and cutting edge technology solutions globally.
He is Executive Vice President for StreamingMedia.com, a diversified news media company with a mission to serve and educate the streaming media industry and corporations adopting Internet based audio and video technology. Its website (www.StreamingMedia.com), print magazine, research reports and tradeshows (Streaming Media East and West) are considered the premier destinations both in person and online for professionals seeking industry news, articles, white papers, directories and tutorials.
Prior to StreamingMedia.com, he founded a streaming media services division for the Globix Corporation, a publicly traded NASDAQ company, which became one of the largest global streaming media service providers specializing in on-site event production for webcasts around the world. Prior to Globix, he co-founded one of the industry's first streaming media webcasting production companies, Live On Line, successfully acquired by Digital Island for $70 million dollars.
An established writer, Mr. Rayburn's articles on streaming media trends and technologies have been translated into four languages and are regularly published in major trade magazines and web portals around the world. He is Series Editor for a new series of Streaming Media related books for Focal Press entitled ""The Dan Rayburn Hands On Guide"" Series. He is co-author of ""The Business of Streaming & Digital Media"" and ""Hands on Guide to Webcasting"".
Regularly consulted by the media for insight into business trends and technology, Mr. Rayburn has been featured in over one hundred print and on-line articles that have appeared in The New York Times, The Seattle Times, Crain's B2B Weekly, Broadcasting & Cable, Electronic Media, Mediapost.com, POST Magazine, ProAV Magazine, INS Asia, Internet.com, Radio Ink, EContent Magazine, Nikke Electronics and Wired.com among others. He has also appeared on many TV programs including those on CNN and CBS.
Mr. Rayburn also consults for corporations who are implementing digital media services and products in the broadcast, wireless, IPTV, security and cable industries. Over the past ten years he has helped develop, consult, and implement streaming media solutions for prestigious companies in the enterprise, entertainment and government sectors including A&E, ABC, Apple, Atlantic Records, American Express, BMG, BP, CBS, Cisco, Elektra, Excite.com, HBO, House Of Blues, ifilm, Indy 500, Intel, ITN, KPMG, Microsoft, MTV, NYTimes.com, Pepsi, Price Waterhouse Coopers, Qualcomm, RealNetworks, Sony Music, Twentieth Century Fox, United Nations, Viacom, VH1 and Warner Brothers among others.
For the past ten years, Mr. Rayburn has traveled internationally as a featured industry expert and has been sought out to keynote and speak on the current and future direction of streaming media technology, trends and business cases. A current technology advisor to many universities in the US, he has also taught Internet Broadcasting classes at New York University (NYU) and regularly lectures at numerous academic institutions. He is currently developing a series of distance learning classes with the Seattle Community Colleges, which will focus on teaching people the business and legal issues surrounding the implementation of streaming and digital media."
This review is from: The Business of Streaming and Digital Media (Paperback)
This book had one welcome feature that I have never seen before - the email, personal web site, and phone number of the author, Dan Rayburn. Unfortunately, while I read this book in order to better understand the business models involved with selling media online the content is almost entirely focused on companies that wish to use streaming media for internal purposes such as training videos.
While this is of course a perfectly legitimate application of streaming media, it is not useful if you are planning to serve a consumer market. Moreover, there are disconcerting moments within the text where a survey done by Rayburn's company is discussed at length, only to conclude that it was not definitive, and more work needs to be done to draw conclusions. That sort of prevaricating makes the entire book seem more like an extended white paper or MBA student report than a definitive guide by a knowledgeable expert. The common-sense advice of later chapters (know your customer, calculate an ROI, etc) does nothing to dispell this impression.
Overall, this book would be moderately useful for a neophyte looking to manage the implementation of an internal video streaming service. But if you are looking at the consumer market or you have basic business and technology experience, it provides little new knowledge.
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This review is from: The Business of Streaming and Digital Media (Paperback)
This is a must read for anyone evaluating whether or not streaming is right for their business regardless of their organizations size. It gives you examples, backed by case studies, what has worked and more importantly what hasn't. Knowing what to avoid while considering your options, in many cases is as important as how to go to market. Understanding that will enable businesses to deploy that much faster and begin taking advantage of this technology, enabling them to begin to monitize on their strategy. I look forward to future publications.
DRS
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This review is from: The Business of Streaming and Digital Media (Paperback)
As a sales and marketing professional, I am always tasked with ways to broaden our reach and manage potential prospects ... to close new business of course. Simply put, this book is our bible for ways to do just that. The real life case studies serve as our models and the in depth research reports help fill in the blanks in our marketing plan. Anyone looking to expand markets and manage potential customers - buy this book!
Tim Doelger
Design Point Solutions, Inc.
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First Sentence:
Dan Rayburn is recognized as the "voice for the streaming media industry" and as one of the Internet industry's foremost authorities, speakers, and writers on Streaming and Digital Media Technologies for the past ten years. Read the first pageKey Phrases - Statistically Improbable Phrases (SIPs): (learn more)
digital media strategy, enterprise streaming, digital media business, streaming costs, streaming industry, streaming media industry, digital media system, video infrastructure, percent installed base, streaming media technology, billion segment, stream spending, digital media technology, digital media technologies, digital media content, using streaming, requesting computer, streaming applications, streaming services, stream hours
Key Phrases - Capitalized Phrases (CAPs): (learn more)
United States, Windows Media, Rest of World, Office Depot, New York, Media Publisher, Last Mile, New England, Web Café, First Mile, Streaming Perspective, The Cooper Companies, General Electric, Application Server, Mirror Image, Technical Training, Aberdeen Group, Apple Computer
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