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Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – International Edition, January 22, 2010


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Product Details

  • Hardcover: 342 pages
  • Publisher: Virgin Books; 1St Edition edition edition (January 22, 2010)
  • Language: English
  • ISBN-10: 1905264429
  • ISBN-13: 978-1905264421
  • Product Dimensions: 1.2 x 6.2 x 9.3 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (25 customer reviews)
  • Amazon Best Sellers Rank: #701,148 in Books (See Top 100 in Books)

Editorial Reviews

Review

"A timely book on business."
Daily Mail

"An interesting read."
— The Economist



From the Trade Paperback edition.

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.


From the Trade Paperback edition.

More About the Author

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Customer Reviews

This is a good inspirational and motivating book that is very easy to read.
gianouts
I read Richard Branson's "Losing My Virginity" and was instantly consumed by the stories, both personal and business, of how he got where was in the early 2000's.
R. Viers
This book will not make you want to be Richard Branson but it will make you want to have a great business life.
Viriya Taecharungroj

Most Helpful Customer Reviews

26 of 26 people found the following review helpful By Viriya Taecharungroj on December 22, 2008
Format: Hardcover
"...enjoy your life. You only get one."

If you have read previous Sir Richard Branson's books; you have read most of it already. However, this book, "Business Stripped Bare: Adventures of a Global Entrepreneur", Sir Richard Branson focused solely on the business side of his life. Actually, all his life is about business! Unlike other business book writers, he has the first-hand experience in Virgin. In this book, he covered lots of topics. A quote from the book "So all I can do for you now (and I firmly believe that this is all anyone can honestly do) is map the territory I've seen. The good news is, I've covered a lot of territory."

Contents

- Introduction

- People: Find Good People - Set Them Free

In this chapter, he generally wrote about the culture in Virgin.

- Brand: Flying the Flag

Richard Branson wrote exclusively on Virgin Blue in Australia and how he fought hard to beat the competition and established the Virgin brand there.

- Delivery: Special Delivery

Among other things, he started the chapter with Virgin Trains and how it reshaped the industry in UK. He moved onto how he run Virgin Records and how he started Virgin Mobile in UK and in the US.

- Learning from Mistakes and Setbacks: Damage Report

Failure to acquire the bank, Northern Rock, is the focus of this chapter. Richard Branson is also subjected to mistake and he wrote on how to bounce back.

- Innovation: A Driver for Business

Virgin Galactic is going to be huge and tell me after you read this chapter that you don't want to travel into space!
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9 of 10 people found the following review helpful By Peter Hudley on November 27, 2008
Format: Hardcover
Having attended high school with Richard Branson's first wife, and being an admirer of his "Virgin" empire and adventurous spirit, I try to read everything I can on him. This book is filled with detailed information on his latest Virgin experiences - sometimes it gets a bit too tedious, and Branson tends to "toot his own horn" on occasion. I think it's the kind of book you read in parts, and since the chapters are rather long, a reader may have to "cut the tale" down to shorter segments. I will say this- a few years ago, I invited an Virgin Atlantic official to speak to a foreign language class on how to utilize another language in a career. She did an excellent job in her presentation and also treated the students to "virgin" gift bags. I wrote to Mr.Branson in praise of his employee, and he immediately sent me a "thank you" note for supplying this onformation to him. I was forever impressed.. !!
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7 of 8 people found the following review helpful By John Jansen on March 29, 2010
Format: Hardcover
I am a huge fan of Richard Branson's. There is no questioning his global success, charming nature and humanitarian ideals. He is not, however, a great writer.

I found it difficult to complete each chapter as the book reads more like a doting mother speaking of her beauty queen daughter than as a serious guide to building and managing a successful enterprise. Most stomach-turning was his description of what makes a Virgin employee so "special." You'd think Mother Teresa was "just the stuff" they require because "even the best isn't good enough for Virgin." Gag me.

I can't in good conscience give the book a one-star rating, but two stars is about all I can muster. I really wanted to love this book but just couldn't do it.

Richard Branson owes me a beer for my time. (And if you're reading this buddy, I'm serious.)
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4 of 4 people found the following review helpful By Robert David STEELE Vivas HALL OF FAMETOP 500 REVIEWER on October 31, 2009
Format: Hardcover
I picked this up half-price at Copenhagen airport, and I liked it so much I have ordered Screw It, Let's Do It (Expanded Edition): 14 Lessons on Making It to the Top While Having Fun & Staying Green.

I must note that normally I would reduce one star--Virgin Books evidently has no clue--or no interest--in using the many Amazon tools provided to publishers (I am one) and therefore we are not seeing so little as a Table of Contents and the Index (always huge for me in evaluating a non-fiction book for possible purchase) or even better, "Look Inside the Book," which is no harder than uploading the book pdf via Amazon Advantage. Bad dog.

Here are my fly-leaf notes.

1) Updated and post the financial melt-down, where to the author's enormous credit, he has been leading voice for castigating the bankers for failing to protect against the downside. He glosses over the failure of government and the blatant corruption of the American Congress, but he is on target generally.

2) Early on (this is the first book by this author I have read) I begin to see the brilliance of the "many small better than one big" approach to business, and I absolutely smile with delight throughout the book as I read about specific Virgin organizations getting to 200-300 people, and being split with the deputies being given their own shop--talk about inspiring leadership and incentive to excel, this is it!
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