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Business Stripped Bare: Adventures of a Global Entrepreneur Hardcover – International Edition, August 16, 2010

4 out of 5 stars 24 customer reviews

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Editorial Reviews


"A timely book on business."
Daily Mail

"An interesting read."
— The Economist

From the Trade Paperback edition.

About the Author

SIR RICHARD BRANSON is a hugely successful international entrepreneur, adventurer and icon, and is chairman of the Virgin Group. His autobiography, Losing My Virginity, and his books on business, Screw It, Let's Do It and Business Stripped Bare, are all international bestsellers. He lives on Necker Island in the British Virgin Islands and is married with two grown-up children.

From the Trade Paperback edition.

Product Details

  • Hardcover: 352 pages
  • Publisher: Virgin Books (August 16, 2010)
  • Language: English
  • ISBN-10: 1905264437
  • ISBN-13: 978-1905264438
  • Product Dimensions: 6.2 x 1.2 x 9.5 inches
  • Shipping Weight: 1.5 pounds
  • Average Customer Review: 4.0 out of 5 stars  See all reviews (24 customer reviews)
  • Amazon Best Sellers Rank: #660,177 in Books (See Top 100 in Books)

Customer Reviews

Top Customer Reviews

By Robert W. on October 29, 2009
Format: Audio CD
For years it's been frustrating to me that none of Richard Branson's books were available on audio, so when this one came out I jumped on it.

Okay, this book is not as instructional and detailed as books like Good to Great. However, as wonderful as those other authors are, none of them have founded multi-billion dollar international firms. So what advice is here is coming straight from a source.

I know some are probably scoffing at the idea, sure that this book is ghost written, but I doubt it. Branson is a brand fanatic, who has made himself the living symbol of the brand.

Unlike Trump and others who espouse a cut-throat, zero-sum philosophy, Branson shows that entrepreneurship and conscience are not mutually exclusive. You can be a good person and a good businessman.

So if you want some sound business advice and a solid dose of hope this is the book to read... or listen.
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Format: Kindle Edition Verified Purchase
I wonder if this book is just a publicity stunt to answer all the criticism Branson and Virgin have garnered over the years. The stories are often fun and interesting, it's very well written (likely by a big staff of highly paid writers), and it does give you good insight into the motivations of a good company leader. However, there's something funny about it - it seems too well planned and every once in a while it talks about a sensitive topic, as if the whole point is to reframe Branson's and Virgin's image. I'll admit the manipulation is subtle and masterful, but there nonetheless. I don't know much about Virgin but after reading this, I know more and like the company more. So, I'd say they have a success here. If you can see past the massive ego, it's a fun read and informative.
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Format: Hardcover
Even though I admire Richard Branson very much, after reading this book I admire this person even more. Great man who changes the world and great book that can change your mindset and attitude towards the world. Richard is one of my teachers (through the books), and he really makes a big difference in my mind when reading all the experience this great man can provide me with. I believe, he can be a leader for many of you too!

I love the way Richard Branson looks to the world and to the businesses. He is really very inspiring personality, who really has a lot of influence to my life. Business Striped Bare is not the first Richard's book I've got to read, I read almost all of his books and even had a chance to meet him. Since I've started to be interested in Richard my hunger to meet him started to grow. Now I have another dream, and it is to start some great project (business) with this amazing person and work with him together.

This book really blew my mind. It's full of priceless advises which comes from experience of creating one of the biggest brands in the world - Virgin. It really opened my eyes to see more global things and to think more global. The book is distinguished into couple big chapters where Richard explains the most important parts of the business like right people, brand, trust and commitments, failures and learning from them, innovations, leadership and social responsibility. This last chapter really got my attention. I really love how Richard looks to the world from social spectrum. Even though some people might not agree with me, but this man is really changing the world into the better place. All the projects he describes in the book are really of great value (and I don't mean value in money).
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Format: Paperback
This is the second time I have listened to Sir Richard Branson's book, but the first time I have reviewed it. Richard Branson is a fascinating entrepreneur. Struggling in school, he started a newspaper for students. It quickly grew in popularity to the point he received an offer to sell it. He immediately turned that money into the music business, reselling vinyl albums by mail cheaper than the corner shops. The next logical step was to create a recording studio and begin promoting bands. From there, things continued to grow and grow. The result of his willingness to strike out into areas he knew nothing about became known as the Virgin group of brands.

Business Stripped Bare is a look at Branson's business philosophy and brand genius. He shares the story of how he built the brand and why he feels it is successful. He is brash, challenging, energetic and doesn't subscribe to stuffiness on any scale. He believes in keeping businesses as small as possible (100 employees where possible), empowering employees to make decisions and energizing them around the brand.

The Virgin Group is one of the largest privately held companies in the world and this inside look at how they approach business is fascinating to me. Branson's easy-going, chatty-style of writing is engaging. He provides story after story demonstrating his core beliefs on building a business. More than most business books, I found the advice useful and entertaining. While not a step-by-step manual, he covers the more intangible aspects of success, such as keeping employees engaged, dreaming big, where to never compromise, how to recognize and capitalize on opportunity and how to learn from mistakes.

There are few global business leaders I would like to meet. Branson is one whom I would.
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