Customer Reviews

The Business of Studio Photography: How to Start and Run a Successful Photography Studio

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The third updated edition of The Business of Studio Photography is a winner, telling how to start and run a successful photography studio. From basic client identification and marketing to them to organizing a studio and conducting different kinds of photography from weddings to portraits, this is a 'must' for any aspiring professional photographer and for business libraries catering to them.

I love this book, and recommend it to everyone who is starting a photography business, whether home-based, location-only, or studio-based. It has some great advice that sometimes goes against all the photographic marketing gurus, but I think it's much more realistic in pricing and marketing than some of the other stuff out there! My favorite tidbit? Your goal as a new photographer should be shoot your first 100 clients, paid, free, however you do it, that should be your goal for experience! It's so true!

I read here the recommendations for the early volume and I order this one long before printing date. Turns up that was the best thing I ever did. Am been taking photos now for a life time but its only recentlt I thought of taking it pro and this book has been the one to shown me the way. thank you