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A Business Tale: A Story of Ethics, Choices, Success -- and a Very Large Rabbit
 
 
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A Business Tale: A Story of Ethics, Choices, Success -- and a Very Large Rabbit [Hardcover]

Marianne M. Jennings (Author)
5.0 out of 5 stars  See all reviews (6 customer reviews)


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Book Description

0814471978 978-0814471975 May 16, 2003 1st
Taking the often dry topic of ethics, this text seeks to give it an amusing spin in the form of this tale of four friends who all make different ethical choices. One of them, our protagonist, has the help of a mythical friend - a large rabbit visible only to himself, who shows him how it's the good guys who succeed in the end. The volume includes a ten-step action plan for how to succeed using ethics in the workplace, and features real-life examples demonstrating how to make the right choices when it doesn't seem easy or immediately rewarding.


Editorial Reviews

Review

"what does a Very Large Rabbit have to do with business?In this whimsical fable,Marianne M.Jennings makes the leap quite easily." -- Dallas Morning News

Ethics is brought to real life in this fable[...]story format to impart basics of ethics in the business world -- Bookwatch

About the Author

Marianne M. Jennings served as director of the Joan and David Lincoln Center for Applied Ethics at Arizona State University, and is professor of Legal and Ethical Studies in Business at Arizona State University. Her weekly columns are syndicated around the country, and her work has appeared in publications including The New York Times, The Wall Street Journal, and Reader's Digest. She has appeared on The Today Show.

Product Details

  • Hardcover: 128 pages
  • Publisher: AMACOM; 1st edition (May 16, 2003)
  • Language: English
  • ISBN-10: 0814471978
  • ISBN-13: 978-0814471975
  • Product Dimensions: 8.1 x 6.5 x 0.6 inches
  • Shipping Weight: 10.1 ounces
  • Average Customer Review: 5.0 out of 5 stars  See all reviews (6 customer reviews)
  • Amazon Best Sellers Rank: #755,628 in Books (See Top 100 in Books)

More About the Author

Professor Marianne Jennings is a professor of legal and ethical studies in the Department of Management in the W.P. Carey School of Business at Arizona State University. She directed the Joan and David Lincoln Center for Applied Ethics from 1995-1999. Her undergraduate degree in finance and her J. D. were taken at Brigham Young University. She has done consulting work for AES, Boeing, Dial Corporation, Mattel, Motorola, CFA Institute, Southern California Edison, the Arizona Auditor General, the Cities of Phoenix, Mesa, and Tucson, the Institute of Internal Auditors, AIMR, Boeing, Coca-Cola, DuPont, AES, Blue Cross Blue Shield, Motorola, Hy-Vee Foods, IBM, Bell Helicopter, Amgen, and VIAD.

She joined the faculty at ASU in 1977 and became a full professor in 1983. In May 2006 she was named as the faculty director for the MBA Executive Program. Business Strategy for the Political Arena, was selected in 1985 by Library Journal as one of its recommended books in business/government relations. A Business Tale: A Story of Ethics, Choices, Success, and a Very Large Rabbit, a fable about business ethics, was chosen by Library Journal in 2004 as its business book of the year. A Business Tale was also a finalist for two other literary awards for 2004. Her book on long-term success, Building a Business Through Good Times and Bad: Lessons from Fifteen Companies, Each With a Century of Dividends, was published in October 2002 and has been used by Booz, Allen, Hamilton for its work on business longevity. Her latest book, The Seven Signs of Ethical Collapse was published by St. Martin's Press in July 2006.

Her work has appeared in the Wall Street Journal, the Chicago Tribune, the New York Times, Washington Post, and the Reader's Digest. She was given an Arizona Press Club award in 1994 for her work as a feature columnist. She has been a commentator on All Things Considered for National Public Radio.

In 1999, she was given best article awards by the Academy of Legal Studies in Business and the Association for Government Accountants. She was given best article awards by the institute of Internal Auditors and Association of Government Accountants in 2001 and 2004. She has been a Dean's Council of 100 Distinguished Scholar since 1995. In 2000, the Association of Government Accountants inducted her into its Speakers Hall of Fame. In 2005, she was named an All-Star Speaker by the Institute of Internal Auditors. In 2006, her article, 'Ethics and Investment Management: True Reform,' was selected by the United Kingdom's Emerald Management Review from 15,000 articles in 400 journals as one of the top 50 articles in 2005.

She is a contributing editor for the Real Estate Law Journal, the Corporate Finance Review, and Financial Engineering. She served as editor-in-chief of the Journal of Legal Studies Education during 2003-2004. During 1984-85, she served as then-Governor Bruce Babbitt's appointee to the Arizona Corporation Commission. In 1999 she was appointed by Governor Jane Dee Hull to the Arizona Commission on Character. During 1986-1988, she served as Associate Dean in the College of Business. From 1986-87, she served as ASU's faculty athletic representative to the NCAA and PAC-10.

She is a member of twelve professional organizations, including the State Bar of Arizona, and has served on four boards of directors, including Arizona Public Service (1987-2000) and the Center for Children with Chronic Illness and Disability at the University of Minnesota. She was appointed to the board of advisors for the Institute of Nuclear Power Operators in 2004 and serves on the board of trustees for Think Arizona, a public policy think tank. She has appeared on CNBC, CBS This Morning, the Today Show, and CBS Evening News.

Personal: Married since 1976 to Terry H. Jennings, Maricopa County Attorney's Office Deputy County Attorney; four children: Sarah, Claire, Sam and John.

 

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Average Customer Review
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2 of 2 people found the following review helpful:
5.0 out of 5 stars Great Book!, August 25, 2004
This review is from: A Business Tale: A Story of Ethics, Choices, Success -- and a Very Large Rabbit (Hardcover)
Sometimes we forget that in order to succeed we need to pay attention to little things such as ethics. This book really is an eye opener... I agree, it should be mandatory for every student in America.
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Excellent Reading, January 14, 2009
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This review is from: A Business Tale: A Story of Ethics, Choices, Success -- and a Very Large Rabbit (Hardcover)
I would recommend this book for everyone--from teenagers to adults. It teaches us right from wrong, and the consequences we face if we make the wrong decisions. It teaches us that it really does "pay off" in the end if you DO make the right decisions.
I encourage anyone who is in business for themselves, or working for Fortune 500 companies to read this book. There are many great lessons to be learned!
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1 of 1 people found the following review helpful:
5.0 out of 5 stars Nice Guys Don't Have To Finish Last, December 17, 2006
This review is from: A Business Tale: A Story of Ethics, Choices, Success -- and a Very Large Rabbit (Hardcover)
The basic tenet of this book is that the author believes businesses can't truly build shareholder value without instutionalizing sound ethical practices. The author illustrates her position by creating four fictional characters who must all face various ethical and moral challenges throughout their lives as well as face the consequences of the choices they've made.

One character in particular; Edgar, has a competitive advantage over the others in the form of a very tall, and very pushy, invisible rabbit that fulfills the role of moral and ethical conscience for our hero throughout his life. I found the approach creative and entertaining.

Marianne Jennings punctuates her fictionalized lessons in ethics with many real-world examples from recent and distant history that perfectly capture the widespread pain and suffering that almost always result from unethical behavior. Companies such as WorldCom, FINOVA, Beechnut, General Motors, and John-Manville have paid millions of dollars in fines, and some of their top executives have served prison terms because of their inability to "do the right thing." In addition to the damage done to the economic base of the enterprise, there is the further toll taken on the employees, shareholders, and pubic at large.

The cornerstones of the book rest on the following ten "pointers for playing by the rules":

1) Honesty is a tough thing.
2) Playing by the rules means living with an occasional setback.
3) Doing the right thing often means more work.
4) Being ethical sometimes means running behind in the race.
5) Expect a little mockery for playing ethically.
6) Being ethical means you have to speak up.
7) Sometimes the ethical route is opportunity knocking.
8) The ethical finish first eventually, and with peace of mind.
9) Ethical indiscretions haunt the sprinters.
10) Success comes from doing what's honest and right.

The silver lining in the ethical behavior debate is that in the long run, companies who routinely engage in sound ethical practices usually win. No better example of a highly successful business executive that is renowned for his personal ethics can be made more forcefully than by the authors repeated references to none other than Warren Buffett.

At the corporate level, the highly ethical and brilliant handling of the potentially devastating public relations disaster faced by the makers of Tylenol pain products is a textbook example of how sound ethical behavior by a business can turn a losing situation into a major win.

But before the reader is ever treated to this delightful story with its carefully interwoven life lessons, Dr. Laura Schlessinger kicks off the book with an insightful and thought provoking Forward in a style that is uniquely hers to deliver a major coupe de tat for Ms. Jennings.

I have to agree with another reviewer that if you own a company, you should buy a copy of the book for every employee. Your future success may depend on the lessons it contains.
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Inside This Book (learn more)
First Sentence:
I took no joy in the ethical and financial collapses of Enron, WorldCom, Tyco, and Adelphia and the resulting losses to shareholders and employees. Read the first page
Key Phrases - Statistically Improbable Phrases (SIPs): (learn more)
memory pegs, young engineer
Key Phrases - Capitalized Phrases (CAPs): (learn more)
Business Tale, Vera Benchley, Putting Ari, Wall Street, Andrew Fastow, Space Invaders, State University, Tortoise Enterprises, United States, Michael Milken, Ivan Boesky, Miss Wertz, Morgan Stanley, Omar Gallinger, One More Try, Steve Gives Edgar, White Chocolate Raspberry
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