"Engineers who master the art of sales and marketing are a highly valuable asset." - Nancy Nardin, Founder, Smart Selling Tools™ "Shows you what actually works in today's business environment." - Jill Konrath, Selling to BIG Companies and SNAP Selling "A 'must-have' resource for all individuals (technical and non-technical) looking to grow their careers." - Ben Matthews, P.E., Project Manager, Global Engineering and Design "Should be the required 'field manual' for any entrepreneur, sales or engineering leader." - James R. Kanary, Business Unit Mgr, Healthcare IT industry"Shows you what actually works in today's business environment." - Jill Konrath, author: Selling to BIG Companies & SNAP Selling "Engineers and business development professionals can achieve success by communication, comprehending customer needs, and working collaboratively." - Matt Barcus, CivilEngineeringCentral.com
About the Author
Babette N. Ten Haken holds degrees from Washington University, St. Louis MO and University of London, UK. Her successful career in scientific, marketing research, and sales roles led to the creation of her firm, Sales Aerobics for Engineers, LLC, where she works with technically-focused companies, enhancing team performance for revenue generation.