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Business: The Ultimate Resource Hardcover – August 16, 2002

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Editorial Reviews

From Publishers Weekly

In the mid-1980s, business professionals from a variety of fields were asked what percentage of the knowledge necessary for their jobs they had stored in their heads. The average answer was 75%; today, it's a fraction of that. What's needed now is business intelligence, business literacy and business wisdom strengths often innate, but more often learned. In his introduction, Goleman says intelligence is distributed: a manager doesn' t need to know it all; she just needs to know how to learn it when she needs it. Like a business library between two covers, this exhaustive reference offers a no-frills, serious approach to achieving the trifecta: in seven sections, over 200 contributors from Warren Bennis to Peter Drucker offer insights, information, and practical guidance on every aspect of management. The Best Practice section includes some 160 mini-articles on competition, marketing, personnel and leadership; Management Checklists and Actionlists provide practical how-tos on conducting a termination interview, choosing an advertising agency and writing cover letters. Precis of key business books, both new (1998's Blur) and classic (1937's How to Win Friends and Influence People), make up the Management Library, while the Business Thinkers and Management Giants section profiles movers and shakers from Astor to Edison to Woolworth. The Dictionary clarifies acronyms and explains terms and slang (an unsophisticated investor is a "barefoot pilgrim"); and the World Business Almanac compiles vital stats on all 50 states, over 150 countries and 24 industries, from automotives to water. Finally, Business Information Sources lists the best sources on advertising, retirement planning, stress management and a host of other issues. Most sections offer lists of further resources, since the two-page entries are provocative but lean fare. Designed for maximum efficiency and readability despite the tiny type (there are bullet points, icons, headings and subheadings, sidebars, maps and charts), this volume will be what its title promises as long as you can lift it.
Copyright 2002 Reed Business Information, Inc.

From Library Journal

This ambitious work attempts to create a one-stop resource for the business world. First, by analyzing the various industries, the language of business, and the ideas of both pioneers and current leaders, it provides a guidebook to working in, managing, and building today's companies. In addition, it includes an outstanding collection of 150 original essays written by business practitioners and leaders as well as academics like Philip Kotler, Mark Brown, and Laura Ries. Separate sections offering management checklists and actionlists lead readers through procedures for coaching, writing job descriptions, and starting a small business, as well as building a web site and creating product literature. Readers will be inspired by both the management library and the biography section (featuring, for instance, Adam Smith and Est‚e Lauder), while the dictionary of some 5000 international terms and the world business almanac with its 24-industry sector surveys and profiles of 150 countries are valuable reference sources in their own right. The "Business Information Sources" section lists 3000 resources organized into 100 subject areas, including web sites, books, magazines, and organizations. An introduction by Daniel Goleman (Primal Leadership; Emotional Intelligence) completes the package. Any library or personal business collection will want a copy of this unique and reasonably priced reference.
Susan C. Awe, Univ. of New Mexico Lib., Albuquerque
Copyright 2002 Reed Business Information, Inc.

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Product Details

  • Hardcover: 2208 pages
  • Publisher: Basic Books; 1st edition (August 16, 2002)
  • Language: English
  • ISBN-10: 0738202428
  • ISBN-13: 978-0738202426
  • Product Dimensions: 2.5 x 8.9 x 11.5 inches
  • Shipping Weight: 7.4 pounds
  • Average Customer Review: 4.3 out of 5 stars  See all reviews (28 customer reviews)
  • Amazon Best Sellers Rank: #552,257 in Books (See Top 100 in Books)

Customer Reviews

Very well organized.
This is an impressive array of profiles which will provide a good grounding on all the names you've heard of and many you have yet to learn of.
Steven Unwin
The little extras listed under "For More Information" such as websites and books are invaluable.
Stacey L. T. Boyle, Ph.D.

Most Helpful Customer Reviews

43 of 44 people found the following review helpful By Harold McFarland HALL OF FAMEVINE VOICE on October 15, 2002
Format: Hardcover
"Business: The Ultimate Resource" takes the reader through a very thorough exposition of business in all of its forms. Although it is a huge book with a table of contents larger than many business book indexes, it is well organized and easy to use. The primary divisions of the book include sections on Best Practice (various essays from business leaders), Management and Action Checklists (detailed lists of each step to implement or calculate various items), Management Library (summaries of the most influential business books), Business Thinkers and Management Giants (profiles of business leaders), Business Dictionary, World Business Almanac, and Business Information Sources (including addresses, phone numbers, web sites, etc. for additional help and/or information).
Some of the articles that are on the cutting edge of current business thought include Managing 21st Century Financials, Integrating Real and Virtual Strategies, Making B2B Your New Operational Standard, Emotional Intelligence and Leadership, and Managing Dynamic Change.
Checklists include lists in various categories including People Management, Personal Effectiveness (including excellent checklists on effective communication), HR/Training, Marketing, Operations, Small Business, Business Planning, E-Commerce, Personal Development, Accounting and Finance (includes how to calculate just about any accounting ratio or value that you would need).
The Management Library book summaries are well done in a format that gives the background on the book along with the key points made in the book. It includes such business classics as Sun Tzu's "The Art of War" and Adam Smith's "The Wealth of Nations" to more current thought such as "Blur" by Stan Davis and Christopher Meyer.
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75 of 84 people found the following review helpful By Don Blohowiak, PhD on August 16, 2002
Format: Hardcover
In today's go-go, "give it to me in two words or less" world, the idea of buying a big, heavy business reference book with more than 2,000 pages in it seems absurd. Ludicrous. Nuts!
But getting this book is actually very smart. Intelligent. Brilliant!
Why? Well it's definitely not plane reading. And it's not likely bed-time reading. But as a useful reference tool and practical guide to just about everything (from calculating net rate of return to "finding your calling and living your passion"), BUSINESS is a superb tool to keep close at hand.
By contrast, I also own the equally hefty "AMA [American Management Association] Management Handbook," which is, in a word, worthless as a practical tool. In the AMA tome, many topics are either missing, written with an academic, "about the subject," treatment, or so light on practical application as to measure zero (or less if you count the time wasted in your search) on the utility scale.
So is "BUSINESS: The Ultimate Resource," in fact, the ultimate resource? Well, that's publisher hyperbole. The index is not nearly complete. But it will point you to a few places where your subject is treated, and those articles are often cross-referenced with others...
So if you follow the chain, you'll find a heck of a lot of useful information. And the huge tome comes with some other interesting stuff such as summaries of "the most influential business books of all time," and profiles of "management giants," a business dictionary, and yet more reference material.
But the real draw for me: There's lots of actionable advice about very practical things--from setting organizational strategy to more fully engaging passive, compliant staff members.
Moreover, most articles on any given topic fill only about two pages at a crack.
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15 of 18 people found the following review helpful By R. Shaff on September 26, 2002
Format: Hardcover
When it comes to claims of "one-stop stores" and the "ultimate" this or that, I'm a cynic. Further, (prior to purchase) I found it ludicrous that one individual resource claimed it could provide guidance relating to a given business scenario. And, while BUSINESS: THE ULTIMATE RESOURCE ("BTUR") is by no means the end all to a one-stop library for business knowledge, it comes about as close as anything I've seen in my career. Quite surprising, indeed.
To sum up this voluminous work, BTUR is the ultimate business encyclopedia. At a full eight pounds (and awkward as hell), it promulgates its place in a manager's bookshelf as a simplified answer to information and answers for the harried executive. And, in many areas, it achieves its lofty self-proclamations.
An example of some of the extremely helpful offerings:
- Over 100 management checklists providing answers (and more importantly, thoughtful consideration) to daily operational-type issues;
- Over 100 biographical thumbnails of leading business leaders, visionaries and pioneers;
- Summaries of the 70 most influential business books of all time (this list is suspect but decent);
- A dictionary of business nomenclature, words and phrases; and
- Over 100 "best-practice" essays from mainstream treatises to obscure, isolated areas.
These "lists" are very helpful and poignant in that they are all found in one resource. This then, if for no other reason, is why BTUR is a resource worth owning. BTUR's objective is to provide "basic business literacy." Author Goleman writes in his introduction: "Business advantage is gained by harnessing smart ideas...." Never could a statement be more profound or true relative to business success.
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