Business Valuation For Dummies is filled with expert guidance that business owners, managers at all levels, investors, and students can use when determining the value of a business. It contains a solid framework for valuation, including advice on analyzing historical performance, evaluating assets and income value, understanding a company's financial statements, estimating the cost of capital, business valuation models, and how to apply those models to different types of businesses.
ABOUT LISA HOLTON
Lisa Holton is a former Business Editor and reporter for the Chicago Sun-Times. In 1998, she began working as an independent business writer, author and producer working at her firm, The Lisa Company. She works for corporations, publications associations and universities worldwide as a soloist and with talented media partners.
She has 14 books to her credit -- half as author, the other half as ghostwriter for busy executives and academics. Most are sold right here on Amazon.
In 2009, she helped form Really Simple Video, a production partnership that brings web video to her client base. She handles research, writing and interviewing duties on company and organizational videos and podcasts.
Holton has written for a variety of national publications, including Corporate Board Member, the American Bar Association Journal, Parents, American Demographics, Latina, Working Mother, the Journal of Financial Planning, the Boston Globe and the Chicago Tribune.
Lisa is a graduate of Northwestern University's Medill School of Journalism and a current member and former national board member of the Society of American Business Editors and Writers (SABEW). She also belongs to the Authors Guild, the Association of Health Care Journalists, the International Association of Business Communicators (IABC) and the Society of Midland Authors.
In her spare time, Holton writes screenplays and is addicted to movies and theater. Her feature screenplay "The Plant" was a quarterfinalist for the 2002 Nicholl Fellowships in Screenwriting offered by the Academy of Motion Picture Arts and Sciences.
A native of Moline, Ill., Holton grew up in downstate Illinois and Louisville, Ky. She considers the Windy City her home but shuttles between Chicago, Louisville and Los Angeles on projects. She lives in suburban Evanston with her dog Earl.
Her websites:
www.TheLisaCompany.com
www.ReallySimpleVideo.com
www.OneQuestionBlog.com
