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Business Hardcover – January 1, 2011

ISBN-13: 978-0538478083 ISBN-10: 053847808X Edition: 11th

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Product Details

  • Hardcover: 704 pages
  • Publisher: Cengage Learning; 11 edition (January 1, 2011)
  • Language: English
  • ISBN-10: 053847808X
  • ISBN-13: 978-0538478083
  • Product Dimensions: 10.9 x 8.4 x 1.2 inches
  • Shipping Weight: 3.4 pounds (View shipping rates and policies)
  • Average Customer Review: 4.1 out of 5 stars  See all reviews (19 customer reviews)
  • Amazon Best Sellers Rank: #126,653 in Books (See Top 100 in Books)

Editorial Reviews

About the Author

William Pride (Ph.D., Louisiana State University) is a professor of marketing in the Mays Business School, Texas A&M University. In addition to this text, he is co-author of a market-leading Principles of Marketing text. Dr. Pride's research interests include advertising, promotion, and distribution channels, and his research articles have appeared in major professional journals, such as the JOURNAL OF MARKETING, the JOURNAL OF MARKETING RESEARCH, the JOURNAL OF THE ACADEMY OF MARKETING SCIENCE, and the JOURNAL OF ADVERTISING. Dr. Pride is a member of the American Marketing Association, Academy of Marketing Science, Society for Marketing Advances, and the Marketing Management Association. He has received the Marketing Fellow Award from the Society of Marketing Advances and the Marketing Innovation Award from the Marketing Management Association. Both of these are lifetime achievement awards.

Robert J. Hughes (PhD, University of North Texas) specializes in business administration and college instruction. He has taught Introduction to Business for more than 35 years both on campus and online for Richland College, one of seven campuses that is part of the Dallas County Community College District. In addition to BUSINESS and FOUNDATIONS OF BUSINESS, published by Cengage Learning, he has authored college textbooks in personal finance and business mathematics; served as a content consultant for two popular national television series, "It's Strictly Business" and "Dollars & Sense: Personal Finance for the 21st Century"; and is the lead author for a business math project utilizing computer-assisted instruction funded by the ALEKS Corporation. He also is active in many academic and professional organizations and has served as a consultant and investment adviser to individuals, businesses, and charitable organizations. Dr. Hughes is the recipient of three different Teaching in Excellence Awards at Richland College. According to Dr. Hughes, after 35 years of teaching Introduction to Business, the course is still exciting: "There's nothing quite like the thrill of seeing students succeed, especially in a course like Introduction to Business, which provides the foundation for not only academic courses, but also life in the real world."

Jack R. Kapoor (EdD, Northern Illinois University) is professor of business and economics in the Business and Technology Division at the College of DuPage, where he has taught Introduction to Business, Marketing, Management, Economics, and Personal Finance since 1969. He previously taught at Illinois Institute of Technology's Stuart School of Management, San Francisco State University's School of World Business, and other colleges. Professor Kapoor was awarded the Business and Services Division's Outstanding Professor Award for 1999-2000. He served as an Assistant National Bank Examiner for the U.S. Treasury Department and as an international trade consultant to Bolting Manufacturing Co., Ltd., Mumbai, India. Dr. Kapoor is known internationally as a coauthor of several textbooks, including FOUNDATIONS OF BUSINESS, 4E (Cengage Learning); has served as a content consultant for the popular national television series "The Business File: An Introduction to Business"; and developed two full-length audio courses in business and personal finance. He has been quoted in many national newspapers and magazines, including USA Today, U.S. News & World Report, the Chicago Sun-Times, Crain's Small Business, the Chicago Tribune, and other publications. Dr. Kapoor has traveled around the world and has studied business practices in capitalist, socialist, and communist countries.

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Customer Reviews

4.1 out of 5 stars
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Most Helpful Customer Reviews

3 of 4 people found the following review helpful By Aimee Elizabeth on February 16, 2012
Format: Hardcover
From the very first page I was intrigued and compelled to continue reading. Many business books are boring, dry, and more effective than Valium for putting me to sleep. Not this book! I highly recommend this excellent business book.
- Aimee Elizabeth, Author of Poverty Sucks! How to Become a Self-Made Millionaire.
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1 of 1 people found the following review helpful By Candy baby on July 25, 2014
Format: Hardcover Verified Purchase
I really love this business book it tells you how to start a your, what to expect from the business and it also tells stories about successful businesses and they related to businesses and organization that are in operation today. I love it but one thing the chapters are too long but very interested.
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1 of 1 people found the following review helpful By Israel Rivera on July 25, 2014
Format: Loose Leaf
While, this was required reading, this was not a chore to read. Very easy and not verbose. I love the economy of words used. There was nothing overdrawn, and yet, it gave a great overview. I would recommend this book to anyone, not just a student, who needs an intro to business.
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Format: Hardcover Verified Purchase
As a beginner of Business, I think it is very useful for me. The shipping is so fast and service is awesome.
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Format: Hardcover Verified Purchase
Item as described. Great Price! Fast shipping. Thanks!
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1 of 2 people found the following review helpful By Jen on September 1, 2012
Format: Hardcover
If this came in the Kindle version! It would be much easier rather than carrying the actual book around campus.
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By Mike on February 19, 2015
Format: Hardcover Verified Purchase
Thanks a lot!!!
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0 of 1 people found the following review helpful By Michael D. Vann on May 30, 2014
Format: Hardcover Verified Purchase
Very practical and pragmatic textbook for the young student. Written clearly and organized well. Also, lots of encouraging and positive "life-advice" too..!!! =)
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